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Full-Time

Senior Enterprise Product Marketing Manager

Confirmed live in the last 24 hours

Snappy

Snappy

201-500 employees

Corporate gifting platform for businesses

Consulting
Consumer Goods
Enterprise Software

Compensation Overview

$125k - $155kAnnually

+ Bonus

Senior, Expert

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Segment
Marketing
Requirements
  • 7-10 years of experience in product marketing or related roles, with 3-5 years specifically focused on enterprise product marketing in high-growth environments.
  • Proven track record of connecting features, benefits, and value propositions to drive revenue growth in the enterprise sector.
  • Deep knowledge of B2B marketing best practices, with a focus on developing and executing ABM strategies tailored for enterprise accounts.
Responsibilities
  • Lead the development and execution of enterprise product marketing strategies, including positioning, messaging, and value propositions that highlight the ongoing benefits and ROI of Snappy products for enterprise customers.
  • Drive the creation of comprehensive buyer personas and market segmentation to inform go-to-market strategies and support demand generation, retention, and expansion within the enterprise market.
  • Collaborate closely with senior leaders across product, GTM, and the rest of the marketing team to develop, test, and refine enterprise messaging and Account-Based Marketing (ABM) strategies across various channels.
  • Refine pricing and packaging strategies to maximize revenue and customer lifetime value within the enterprise segment, incorporating competitive and market insights.
  • Create high-quality marketing assets such as executive-level presentations, pitch decks, brochures, sales sheets, demo scripts, competitive analysis materials, and training materials, collaborating with the brand team for additional support as needed.
  • Partner with Brand & Communications and Growth & Customer Marketing teams to build and scale a robust case study, customer reference, and reviews program specifically focused on enterprise customers.
  • Serve as the senior subject matter expert on the enterprise market, buyer personas, and competitive landscape, providing strategic insights to the leadership team and acting as a key advisor to the Go-To-Market team.
  • Leverage data-driven decision-making to analyze market trends, track campaign performance, and optimize strategies, ensuring that all initiatives are aligned with business goals and drive measurable impact.
  • Influence and lead cross-functional teams without direct authority, fostering collaboration and alignment across product, sales, and marketing to achieve common goals.
  • Exhibit excellent project management skills to drive complex initiatives forward, ensuring timely delivery and effective execution across multiple projects.
  • Demonstrate strong attention to detail, maintaining high standards in all deliverables, from strategic documents to marketing assets.
  • Participate in high-stakes sales meetings and strategic deal negotiations, leveraging your market expertise to craft persuasive sales materials and support closing key deals.
  • Provide strategic input into product roadmap decisions, based on deep understanding of enterprise customer needs and market dynamics, to ensure successful product launches and long-term market fit.
  • Allocate 15-20% of time towards contributing to overall release marketing and product marketing initiatives, ensuring alignment with company-wide goals and impacting all customer segments.

Snappy Gifts provides a platform for corporate gifting, allowing businesses to recognize and reward employees and clients with a variety of gift options, including traditional items, digital rewards, and donations. The platform enables customization based on recipient preferences and supports integration with other systems through its API. Snappy Gifts differentiates itself by featuring gifts from diverse businesses, including women, minority, veteran, and LGBT-owned companies. The goal is to foster a culture of gratitude and recognition while offering a comprehensive gift management system to track gift statuses and gather insights.

Company Stage

Series D

Total Funding

$126.2M

Headquarters

New York City, New York

Founded

N/A

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-6%

2 year growth

8%
Simplify Jobs

Simplify's Take

What believers are saying

  • Snappy's recent studies highlight the importance of employee appreciation and customer loyalty, which can drive higher engagement and retention for businesses using their platform.
  • The company's comprehensive gift management system provides valuable insights and feedback, helping businesses optimize their gifting strategies and improve ROI.
  • Despite a reduced valuation, Snappy's ability to secure $25 million in funding demonstrates investor confidence and potential for future growth.

What critics are saying

  • The halving of Snappy's valuation from $400 million to $200 million may indicate financial instability or market challenges.
  • The competitive nature of the corporate gifting market requires continuous innovation to maintain differentiation and market share.

What makes Snappy unique

  • Snappy Gifts stands out by offering a diverse range of gift options, including digital rewards and donations, which cater to various recipient preferences and occasions.
  • Their focus on promoting diversity and inclusivity by featuring gifts from women, minority, veteran, and LGBT-owned businesses sets them apart in the corporate gifting market.
  • The platform's ability to integrate with other systems through its API expands its usability and client base, unlike many competitors who offer standalone solutions.