Full-Time

Senior Enterprise Product Marketing Manager

Posted on 7/23/2024

Snappy

Snappy

201-500 employees

Corporate gifting platform for businesses

Consulting
Enterprise Software
Consumer Goods

Compensation Overview

$125k - $155kAnnually

+ Annual target bonus of 15%

Senior

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Requirements
  • 7-10 years of experience in product marketing or related roles, with 3-5 years specifically focused on enterprise product marketing in high-growth environments.
  • Proven track record of connecting features, benefits, and value propositions to drive revenue growth in the enterprise sector.
  • Deep knowledge of B2B marketing best practices, with a focus on developing and executing ABM strategies tailored for enterprise accounts.
Responsibilities
  • Lead the development and execution of enterprise product marketing strategies, including positioning, messaging, and value propositions that highlight the ongoing benefits and ROI of Snappy products for enterprise customers.
  • Drive the creation of comprehensive buyer personas and market segmentation to inform go-to-market strategies and support demand generation, retention, and expansion within the enterprise market.
  • Collaborate closely with senior leaders across product, GTM, and the rest of the marketing team to develop, test, and refine enterprise messaging and Account-Based Marketing (ABM) strategies across various channels.
  • Refine pricing and packaging strategies to maximize revenue and customer lifetime value within the enterprise segment, incorporating competitive and market insights.
  • Create high-quality marketing assets such as executive-level presentations, pitch decks, brochures, sales sheets, demo scripts, competitive analysis materials, and training materials, collaborating with the brand team for additional support as needed.
  • Partner with Brand & Communications and Growth & Customer Marketing teams to build and scale a robust case study, customer reference, and reviews program specifically focused on enterprise customers.
  • Serve as the senior subject matter expert on the enterprise market, buyer personas, and competitive landscape, providing strategic insights to the leadership team and acting as a key advisor to the Go-To-Market team.
  • Leverage data-driven decision-making to analyze market trends, track campaign performance, and optimize strategies, ensuring that all initiatives are aligned with business goals and drive measurable impact.
  • Influence and lead cross-functional teams without direct authority, fostering collaboration and alignment across product, sales, and marketing to achieve common goals.
  • Exhibit excellent project management skills to drive complex initiatives forward, ensuring timely delivery and effective execution across multiple projects.
  • Demonstrate strong attention to detail, maintaining high standards in all deliverables, from strategic documents to marketing assets.
  • Participate in high-stakes sales meetings and strategic deal negotiations, leveraging your market expertise to craft persuasive sales materials and support closing key deals.
  • Provide strategic input into product roadmap decisions, based on deep understanding of enterprise customer needs and market dynamics, to ensure successful product launches and long-term market fit.
  • Allocate 15-20% of time towards contributing to overall release marketing and product marketing initiatives, ensuring alignment with company-wide goals and impacting all customer segments.

Snappy Gifts provides a platform for corporate gifting, allowing businesses to recognize and reward employees and clients with a variety of gift options, including traditional items, digital rewards, and donations. The platform enables customization based on recipient preferences and integrates with other systems through an API. Snappy differentiates itself by featuring gifts from diverse businesses, promoting inclusivity, and offering a gift management system for tracking and insights. The goal is to foster a culture of gratitude and recognition while enhancing employee morale and customer loyalty.

Company Stage

Series D

Total Funding

$126.2M

Headquarters

New York City, New York

Founded

2015

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-6%

2 year growth

9%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for personalized gifts boosts Snappy's market potential.
  • Remote work trends drive demand for Snappy's digital rewards and virtual gifting solutions.
  • AI integration enhances gift personalization, improving customer satisfaction and engagement.

What critics are saying

  • Rising competition in the corporate gifting market may dilute Snappy's market share.
  • Halved valuation suggests potential investor concerns about growth prospects.
  • Integration with Microsoft Teams may expose Snappy to increased competition.

What makes Snappy unique

  • Snappy offers gifts from diverse businesses, promoting inclusivity and social responsibility.
  • The platform integrates with Microsoft Teams, enhancing accessibility and user engagement.
  • Snappy provides a comprehensive gift management system with valuable business insights.

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