Full-Time

Senior CRM Manager

Posted on 4/29/2025

Ledger

Ledger

501-1,000 employees

Digital asset security and management platform

No salary listed

Senior

London, UK

Hybrid work policy

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Product Management
Marketing
Data Analysis
Requirements
  • 5+ years in CRM management/growth with a strong and demonstrable track record of directly driving revenue growth through activation and engagement programs, ideally within a financial services app, brokerage, or cryptocurrency wallet/trading platform
  • Proven success in developing and executing CRM/growth strategies specifically focused on increasing the adoption and usage of revenue-generating features
  • Strong commercial acumen and a deep understanding of how CRM can directly impact revenue metrics
  • Demonstrable experience or interest in the crypto industry
Responsibilities
  • Define and execute high-impact CRM strategies, designed to drive revenue growth by activating and sustaining engagement of Ledger Live's trading services
  • Develop and implement user lifecycle strategies that nurture users from initial interest in trading to becoming high-value, active traders within the Ledger ecosystem
  • Design and implement onboarding and activation programs that effectively introduce users to Ledger's trading features and encourage their initial adoption
  • Design and execute A/B tests on various CRM elements (messaging, offers, timing, channels) specifically to optimize for increased trading activity and revenue generation
  • Work closely with product, marketing, sales, and analytics teams to align CRM efforts with overall revenue targets and ensure a cohesive user journey and lifecycles that encourage trading

Ledger specializes in securing digital assets and Web3 technologies. The company offers hardware wallets, such as the Ledger Stax, Nano S Plus, and Nano X, which allow users to securely store and manage their cryptocurrencies. These wallets work in conjunction with the Ledger Live app, providing a user-friendly interface for buying, swapping, and growing digital assets while ensuring users maintain full control over their holdings. Ledger stands out from competitors by being the world leader in digital asset security, having sold over 6 million devices and securing 20% of the world's crypto assets. Its goal is to empower individuals and institutions to achieve financial freedom through secure management of their digital assets.

Company Size

501-1,000

Company Stage

Series C

Total Funding

$584.4M

Headquarters

Paris, France

Founded

2014

Simplify Jobs

Simplify's Take

What believers are saying

  • Ledger's partnership with Alchemy Pay simplifies crypto buying and selling.
  • Integration with THORChain enhances secure swaps through Ledger Live.
  • Collaboration with Unchained offers secure Bitcoin IRAs with tax benefits.

What critics are saying

  • Emerging competitors like Trezor and SafePal offer innovative features and competitive pricing.
  • Potential software vulnerabilities could be exploited by hackers.
  • Regulatory scrutiny in Europe may impact Ledger's operations.

What makes Ledger unique

  • Ledger's proprietary technology secures 20% of global crypto assets.
  • Ledger offers unique hardware wallets like Ledger Stax with a curved E Ink screen.
  • Ledger's Vault provides a SaaS solution for safeguarding large cryptocurrency amounts.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Stock Options

Paid Vacation

Hybrid Work Options

Wellness Program

Company Social Events

Commuter Benefits

Growth & Insights and Company News

Headcount

6 month growth

↓ -1%

1 year growth

↑ 0%

2 year growth

↓ -1%
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