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Senior Marketing Manager, Video/Offline Media
Posted on 2/1/2022
San Francisco, CA, USA
Experience Level
Desired Skills
Data Analysis
Data Science
  • 7-10 years of professional experience in performance or growth marketing including managing multiple digital and offline media channels
  • Experience launching multi-million dollar, full-funnel media campaigns for brand or product launches
  • Deep experience collaborating with cross-functional teams including Brand, Product Marketing, Creative, and Marketing Analytics
  • Proven track record of using qualitative and quantitative data to develop actionable insights and detailed understanding of cross-channel attribution
  • Data driven with strong analytical problem solving skills with a consistent record of using data to make decisions and ability to evaluate and optimize toward key business outcomes in terms of LTV, ROI, CPA etc
  • Strong understanding of the digital video marketing ecosystem across OLV, OTT, YouTube, Connected TV and more
  • Experience with building experimentation frameworks at scale and understanding of media measurement and tools including MTA, MMM, geo-holdouts, etc
  • Bachelor's degree or equivalent
  • Own strategy, analysis, and optimizations for programmatic video channels (YouTube, OLV, OTT Video, DRTV)
  • Support strategy, analysis and execution of other media channels including streaming audio, podcasts, display, direct mail, OOH etc
  • Monitor and optimize campaigns based on daily, weekly, and monthly performance data and marketplace trends
  • Collaborate with Brand, Product Marketing & Co-Marketing TEAMS on upcoming campaigns and go to market initiatives by designing and implementing custom media programs to drive business KPIs
  • Work closely with Data Science and Engineering on measurement and to define a testing roadmap (creative, network, audience, etc…)
  • Effectively communicate channel performance and test takeaways to the broader marketing team and relevant stakeholders
  • Analyze first and third party data, market trends, and the competitive landscape to make data-driven optimizations
  • Deliver against aggressive growth goals (CPA, ROI, GMV, etc…)
  • Manage agency relationships and provide direction based on performance goals
Desired Qualifications
  • Strong interpersonal, analytical, and problem solving skills
  • Excellent written and verbal communication skills, with an ability to frame up succinct recommendations
  • Enthusiastic attitude; willingness to roll up the sleeves and help where needed, a passion for digital marketing and for using data to drive consumer marketing decisions
  • Proficient in MS Excel, SQL a plus
  • Experience in a startup or fast growing company

10,001+ employees

Grocery delivery app
Company Overview
Instacart's mission is to create a world where everyone has access to the food they love and more time to enjoy it together. The company operates a mobile app for the delivery and pick-up of groceries and household items.
  • Go far together
  • Grow the pie
  • Roll up your sleeves
  • Put it all on the table
  • Serve generously
Company Values
  • Wellness Tailored to You - Medical, dental, vision, retirement, life & disability coverage right alongside physical & mental wellness programs, memberships and stipends to keep you and your family feeling your best.
  • Family Building Benefits - No matter where you are in your family journey, we support you. Our plans cover modern family planning for all. We offer leave for all parents, flexible working schedules and an active [email protected] community.
  • Work From Home Stipend - We help outfit your WFH setup and offer reimbursements so you can be your most productive while at home.
  • Flexible Time Off - We all recharge differently. Take the time you need with our flexible time off policy.
  • Learning & Development - Whether you’re just starting your career or leading teams, we provide customized L&D programs to help you grow and an annual allowance to pursue your development.
  • Future Planning - We have you covered as you plan for your future. 401(k) matching in the U.S. and RRSP in Canada, student loan assistance through Peanut Butter, free Rocket Lawyer membership, SoFi & First Republic financial planning and more.
  • Community Connection - Support the communities you care about with volunteer weeks and get involved with our social impact program, Instacart Serves.
  • Instacart Express Membership - We help keep your fridge stocked. Unlock grocery discounts with our Instacart Beta app while testing our latest features.