Digital Media Strategist
Posted on 7/19/2023
Wizards of the Coast
Game publisher
Company Overview
Wizards of the Coast creates entertainment that inspires creativity, sparks passions, forges friendships, and fosters communities around the globe. Their games seek to harness the boundless energy and imagination of their players. In every pursuit, they seek to inspire a lifetime love for games.
Experience Level
Desired Skills
Data Analysis
Facebook Ads
Google AdWords
Growth & Marketing
  • Players First: Always keep the player top-of-mind, using data to constantly improve the player experience
  • A data-informed culture is best
  • If ever in doubt, see the first principle
  • 4-5 years of progressive hands-on experience handling cross-platform buying across Google, YouTube, Facebook, Instagram, Amazon (AMS), Twitter, Reddit, TikTok, and other industry-leading ad networks
  • 3+ years of advertising strategy and management of a multi-million dollar budget
  • Certification in Google Ads, Facebook Ads, and Amazon (AMS)
  • Track record of building collaborative relationships
  • Knowledge and experience measuring CPV, CPA, CPC, LTV, CAC, CPM, ROAS, Retention, and ACOS
  • Experience using multiple advertising mediums such as statics, videos, and playables formats
  • Proven ability to develop strategies and media plans, and to quantify the reach, efficiency metrics, and overall impact of ad campaigns
  • Record of constant campaign improvements through multivariate testing and optimization
  • Strong technical knowledge of Excel and working with Tableau or equivalent
  • Understanding of privacy laws handling PII and following GDPR and CCPA guidelines
  • Appreciation for gamers and the global gaming community
  • Experience working with global brands
  • Build global media plans across core advertising channels (search, social, display, and programmatic) based on goals set by each product
  • Implement a wide range of media tactics such as performance marketing, brand awareness, direct-to-consumer, and e-commerce across desktop and mobile platforms
  • Track efficiency of campaigns and implement data-informed optimizations to improve product key performance indicators such as Customer Acquisition Cost, Return on Ad Spend, and Retention
  • Onboard and test new media channels to expand our advertising footprint to reach new and existing players
  • Support multiple product campaign initiatives simultaneously
  • Provide expertise on marketing technologies, including ad attribution, process automation, and advanced analytics
  • Collaborate with cross-functional teams across the organization including designers, product engineers, data analysts, and product marketers
  • Identify standard methodologies and techniques across the industry