Channel Operations Manager

JD.com (NASDAQ: JD; HKEX: 9618), also known as JINGDONG, has evolved from a pioneering e-commerce platform into a leading global technology and service provider with supply chain at its core. Renowned for its supply chain innovation and excellence, the company has expanded into sectors including retail, technology, logistics, healthcare, and more, aiming to transform traditional business models with cutting-edge digital solutions.

Learn more about us: https://corporate.jd.com/

We’re seeking a highly driven and analytical Channel Operations Manager – Germany (Standalone App & PC Platform) to support the planning, execution, and optimization of content and product channels across JD.com’s app and PC platforms in the German market. Based in Berlin or Düsseldorf, this role is responsible for delivering a compelling user experience, improving key performance metrics, and contributing to commercial growth through data-driven operations and localized strategies.

Key Responsibilities:

• Oversee daily operations of key content and product channels on JD.com’s standalone app and PC platform in Germany, including homepage planning, channel layout, resource scheduling, and content curation.

• Own and deliver against core channel KPIs such as daily active users (DAU), conversion rates, revisit rates, and gross merchandise value (GMV).

• Analyze German consumer behavior, market trends, and shopping preferences to identify category opportunities and inform channel strategy.

• Develop and execute localized channel campaigns around key commercial moments and seasonal trends to maximize visibility and sales impact.

• Collaborate with internal teams (marketing, design, product, analytics) to align campaign planning, optimize tools, and improve operational efficiency.

• Localize content and promotional messaging to ensure cultural relevance and strong user resonance.

• Monitor and evaluate performance through data dashboards and regular reporting, leveraging insights to optimize future activities.

Qualifications:

• Bachelor’s degree or above in a relevant field (e.g., business, marketing, communications).

• Minimum of 3 years’ experience in platform/channel operations, content strategy, user operations, or e-commerce marketing, preferably within the digital or retail industry.

• Deep understanding of standalone app and PC platform operations, with well-developed methodologies and hands-on experience.

• Highly analytical and data-driven, with strong problem-solving and decision-making capabilities.

• Familiarity with the German digital and consumer landscape; experience working in or with the German market is highly desirable.

• Strong communication skills and the ability to work effectively in a cross-cultural, cross-functional environment.

• Fluency in English is required; proficiency in German is a plus.

What We Offer:

• The opportunity to shape platform strategy and play a key role in the growth of JD.com’s operations in Europe.

• A fast-paced, international work environment where innovation, ownership, and results are rewarded.

• A competitive compensation and benefits package, including performance bonuses, health insurance, and pension contributions.

JD.com is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.