Senior Manager
Demand Generation
Posted on 3/31/2023
United States
Experience Level
Desired Skills
Data Analysis
  • 7+ years of experience in B2B enterprise marketing
  • Experience marketing SaaS and cloud-based solutions strongly preferred
  • Experience using both online and offline tactics
  • Ability to manage multiple priorities in a fast-paced environment
  • Work collaboratively with cross-functional teams with the ability to build rapport, influence, and deepen relationships with stakeholders, especially with Sales
  • Familiarity with marketing automation platforms (HubSpot preferred) and knowledge of CRM ( preferred)
  • Experience with webinar platforms such as Zoom
  • Ability to analyze and interpret data based on KPIs to make day-to-day business decisions
  • Strong knowledge of the marketing funnel
  • Exceptional organizational and project management skills
  • Strong interpersonal, verbal, and written communication skills
  • Bachelor's Degree in Business Administration/Marketing or related
  • Develop, manage, execute, and support multiple concurrent integrated marketing campaigns for defined markets
  • Work cross-functionally to plan and execute a marketing plan, manage activities including logistics, scheduling, and budgeting
  • Manage multiple optimization projects and campaigns simultaneously to meet deadlines and budgets
  • Proactively communicate plans and tactical details across executives, sales, and marketing to build strong relationships and alignment
  • Make recommendations for improving return on marketing investments in multiple channels (e.g. digital, media, events, email marketing, and more)
  • Partner with our digital marketing team to understand KPIs, analytics, and insights to better profile, target, and re-target prospects; drive continual optimization of campaign performance
  • Collaborate with the marketing team to develop effective marketing assets to support programs
  • Understand and keep up with industry trends that impact and highlight customer pain points to help target messaging
  • Align tactics (such as events, webinars, online advertising, content syndication, outbound emails, target account advertising, etc) and content to the buyer's journey
Panther Labs

51-200 employees

Data security tools & operations platform
Company Overview
Panther aims to deliver the power to detect any breach, anywhere, for security teams everywhere. Panther is leading the evolution of security operations, helping security teams overcome the challenges of detection and response at scale with a platform built by security practitioners, for security practitioners.
  • Equity
  • Unlimited PTO policy, with a minimum requirement of 15 days off per year, observing major US holidays, as well as an end of the year break
  • Latest tech equipment & budget for your customized tech needs
  • Comprehensive medical, dental, and vision coverage
  • 401k program
  • Remote-friendly
  • Opportunities to attend industry conferences
  • Annual company off-sites in awesome location
Company Core Values
  • Be an owner
  • Move fast
  • Take Care of the Team