Sr. Subscriptions Marketing Manager
Posted on 3/9/2023
New York, NY, USA
Experience Level
Desired Skills
Data Analysis
Business Analytics
  • 8+ years of experience in the media or technology space preferably in entertainment or SVOD subscription business
  • Ability to interpret data and develop hypotheses to drive customer engagement/ monetization and evolving subsequent testing phases based on new insights, preferably in connection with a subscription service
  • Knowledge of partnership marketing with focus on subscriptions
  • Highly collaborative nature and the ability to work cross-functionally while navigating through ambiguity and maintaining meticulous attention to detail
  • Advanced knowledge in data visualization tools (Looker/Tableau), project management tools (Airtable, Asana), Excel and PowerPoint
  • Past success with analyzing data, drawing accurate conclusions, and adjusting strategy
  • Demonstrated experience driving customer acquisition and revenue growth through the implementation of digital and traditional media strategies
  • Extensive subscription, direct-to-consumer, and streaming knowledge
  • Strong track record of experience interacting and working with multiple stakeholders and partnering collaboratively with merchandising, business, analytics, media, and product teams
  • Excellent communication and interpersonal skills, both written and oral
  • Highly analytical, commercially minded, and proactive individual with strong presentation skills and the ability to step back to see the bigger picture and simplify the complex
  • Demonstrated ability to develop and drive strategic marketing plans for large, complex organizations
  • Drive strategy and execution of our performance and re-engagement marketing efforts as we continue to scale growth, expand channel mix, and drive lifetime value
  • Own the strategy, planning, execution, and measurement of marketing campaigns that drive revenue and increase retention
  • Be the end-to-end manager of campaign strategy, execution, and reporting for monetization campaigns across multiple consumer touchpoints including, but not limited to display, video, email, web, and push
  • Leverage offers to new and existing subscribers to acquire customers, drive conversion, mitigate churn, generate win-back, and upsell subscribers
  • Partner with creative, lifecycle and brand marketing teams to develop strong messaging and storytelling that is cohesive and consistent across marketing touchpoints
  • Manage all day-to-day communications with partners, including monthly and quarterly business reviews
  • Develop strategies to communicate, promote, and evaluate partnership opportunities on behalf of the organization
  • Work closely with media strategy, planning, and analytics leads to develop objectives, set goals and KPIs, and measure and track all campaigns and tactics
  • Report on and analyze campaign performance to drive continuous improvement and testing
  • Review test insights and make recommendations for future testing/optimization, testing variables including offer, copy/messaging, targeting and segmentation, creative, and touchpoints
  • Identify opportunities to use first and third-party data to inform decisions, and partner with insights and data teams to identify and activate against key cohorts

1,001-5,000 employees

Streaming platform for television
Company Overview
Roku's mission is to be the TV streaming platform that connects the entire TV ecosystem around the world. The company connects users to the streaming content they love, and we enable content publishers to build and monetize large audiences and provide advertisers with unique capabilities to engage consumers.
  • Unlimited vacation days
  • Medical, wellness, and financial benefits
  • Free snacks and access to fitness center at headquarters
Company Core Values
  • High performance
  • Proud to work here
  • Trust and responsiblity
  • Talent
  • Communication and context
  • World class product
  • Simple process
  • Excellent partnerships
  • Content standards
  • High ethical standards