Full-Time
Programmatic Revenue Analyst
Confirmed live in the last 24 hours
Samba TV
201-500 employees
Audience measurement and analytics for smart TVs
Compensation Overview
$80k - $100kAnnually
Senior
New York, NY, USA
Required in office 3 days a week (Tuesday-Thursday) with a possibility of increasing in the future. Must live within 50 miles of a Samba Office in NYC, LA, or SF.
You match the following Samba TV's candidate preferences
Employers are more likely to interview you if you match these preferences:
- 5+ years of experience in programmatic advertising, adtech, or data analysis
- Degree in Business Analytics, Data Science, Computer Science, or related field
- Deep understanding of programmatic advertising metrics (impressions, CPMs, revenue shares) and usage reports across DMPs, SSPs, DSPs, and ad servers
- Advanced Excel and Google Sheets experience with experience writing scripts
- Experience with tools like Datorama(Marketing Cloud Intelligence) Tableau, or Looker
- Proficiency in Salesforce CRM and ability to understand complex data relationships
- Meticulous attention to detail and ability to investigate data anomalies
- Excellent problem-solving skills with the ability to work independently
- Strong communication skills to effectively collaborate with cross-functional teams
- Own end-to-end monthly revenue reconciliation process across all programmatic offerings using Datorama (Marketing Cloud Intelligence)
- Ingest, clean, and normalize usage reports from multiple activation platforms, including DMPs (Liveramp, Semasio), SSPs (Magnite, Freewheel, OpenX, Xandr Curate, Pubmatic), CTV AdServers (Springserve), and DSPs (The Trade Desk, Xandr Curate, DV360)
- Map all programmatic product usage data to Salesforce Opportunities and Product Line Items to ensure accurate revenue attribution
- Build and maintain comprehensive dashboards that provide visibility into programmatic revenue streams
- Analyze and validate impression data, CPMs, Traffic Acquisition Costs (TAC), and revenue share agreements across different usage reports
- Proactively investigate and resolve revenue discrepancies between platform usage reports and Salesforce opportunities to maintain data integrity and accurate forecasting
- Drive cross-functional alignment between Finance, Sales, and Operations teams to ensure timely and accurate revenue recognition, reporting, and billing processes
- Analyze platform performance metrics to deliver actionable revenue insights and growth opportunities to key stakeholders across Sales, Finance, and Executive teams
- Lead process automation initiatives and develop strategic recommendations for new tools and technologies to optimize the monthly reconciliation workflow.
- Experience with Python (Pandas) or R for data analysis and automation
- SQL proficiency for querying and analyzing large datasets
- Knowledge of APIs and data integration concepts
- Experience with version control systems like Git
- Experience with ETL processes and data warehousing concepts
Samba TV provides audience measurement and insights for the television industry, focusing on the smart TV market. Their technology is integrated into 35 million TVs globally, allowing them to collect and analyze extensive viewership data. This data helps advertisers, broadcasters, and content creators understand viewer behavior and improve their advertising and content strategies. Samba TV's audience measurement system is significantly larger than traditional methods, offering more accurate data. The company operates on a business model where clients pay for access to their data and analytics, ensuring privacy compliance and giving viewers control over their data sharing. The goal of Samba TV is to enhance the television viewing experience through detailed insights and measurement services.
Company Stage
Seed
Total Funding
$44.4M
Headquarters
San Francisco, California
Founded
2008
6 month growth
↓ -1%1 year growth
↓ -4%2 year growth
↓ -1%
Simplify's Take
What believers are saying
- Growing demand for cross-platform measurement solutions boosts Samba TV's market potential.
- Acquisition of Semasio enhances capabilities in privacy-compliant contextual targeting.
- Partnerships with digital audio platforms expand audience insights across media channels.
What critics are saying
- Increasing competition from Roku and Amazon challenges Samba TV's market share.
- Privacy-focused regulations may increase compliance costs for Samba TV.
- Shift towards ad-free streaming services could reduce demand for advertising insights.
What makes Samba TV unique
- Samba TV partners with 20 smart TV brands, embedding technology in 35 million TVs.
- Proprietary multi-source panel is 100 times larger than traditional measurement systems.
- Offers comprehensive audience measurement and actionable insights for advertisers and content creators.
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Benefits
Flexible Work Hours
Remote Work Options
Professional Development Budget
Mental Health Support
Company Equity
Employee Discounts