Content Marketing Strategist

The Role:

As a Content Strategist at Podium, you’ll play a key role in the company’s go to market success. In this role, you’ll drive our full funnel content marketing efforts, working closely with marketing / sales stakeholders to deliver high quality content that resonates with our target audiences and that is aligned to our business strategy/pipeline goals. 

We are looking for someone who can quickly become an expert on our target customer base across our core industries and develop an expertise in Podium’s offering & positioning. Primary responsibilities include developing high performing marketing/sales content, executing on a vertical content calendar, owning production of SEO-optimized blog articles, and working with leadership to strengthen Podiums’ narrative and positioning across channels. 

The ideal person is customer obsessed, a natural-born storyteller, performance driven, creative and loves operating in a high ownership, high velocity environment. This individual should be excited to not only manage the content but work on the execution of editing and writing. The expectation is that 20% of the time is on strategy and ~80% is working as an individual contributor writing and editing content.  This Individual will also develop and manage a team of in-house/external writers.   

Key Responsibilities:

• Customer/Industry Expertise: build an expertise on our target customers & industries (auto, HVAC, MedSpa, Jewelry, Furniture/Mattress) to inform vertical content strategy & positioning. Conduct regular research via customer interviews, gong recordings, and more. 
• Content Strategy: work with channel leaders to produce a vertical content strategy that aligns to our growth and customer engagement goals. 
• Content development: write and edit high performing content for use across marketing channels including webinar decks, guides/ebooks, trade show speaking decks, customer case studies, white papers, podcast/video scripts, blog articles, etc.
• Customer Stories: Execute on the ongoing cadence of customer stories / case studies to demonstrate Podium’s value to our prospects. 
• Blog Editorial Strategy: Oversee production of editorial blog strategy, producing 10-20  SEO-optimized, high quality articles monthly. Collaborate with the SEO team.

Podium product knowledge base: Work with product managers to cultivate a strong understanding of Podium’s AI platform including value drivers and differentiators. Produce and share key details to the marketing team.

• Positioning: Work with go-to-market leadership to refine and improve Podium’s narrative and positioning across channels. 

Team leadership: manage a small team of in-house/external writers, coaching on content creation, best practices, and data-driven decision making. 

• Processes & governance: establish content creation workflows (balancing for speed & quality) and content governance standards.

Qualifications and Skills:

5-7 years in content/editorial strategy, product marketing, or sales enablementExceptional writing, editing and storytelling abilities

• Customer obsession.You know that good content requires understanding your audience and you constantly conduct research (interviews, gong calls, etc) to deepen your knowledge.
• Strategic thinking and analytical mindset; data-driven approach to content creation

Demonstrated ability to develop comprehensive content strategies based on business goals and customer research.

• Pace Setter:You’d be described as a “self starter.” You move fast and continuously seek out ways to increase your impact and challenge the status quo. 
• Extremely organized project manager capable of juggling multiple projects simultaneously.
• Strong grounding in SEO best practices and tools.
• Technical Proficiency: familiarity or willingness to learn tools such as Figma, WordPress, Ahrefs, Canva, Asana, and Google Suite.
• SEO knowledge and experience 
• Proven ability to collaborate well with cross-functional teams 
• Excellent communication skills
• (Preferred) content leadership experience at a high growth, software company.
• (Preferred) previous experience working with small businesses or in one of Podium’s target industries.