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Full-Time

Healthcare Communications Manager

Posted on 6/5/2024

Withings

Withings

201-500 employees

Designs and manufactures smart health devices

Consulting
Hardware
Enterprise Software
Financial Services
Biotechnology
Healthcare
Consumer Goods

Senior

Boston, MA, USA

Category
PR & Communications
Growth & Marketing
Required Skills
Marketing
Requirements
  • Enthusiasm for Withings' preventive health mission and the potential of technology to improve our lives
  • 5 years of professional work experience with a background in healthcare marketing - a technology company would be a plus!
  • Bachelor's degree in marketing, communications, healthcare administration, or a related field; advanced degree (e.g., MBA, MPH) preferred.
  • Strong understanding of medical terminology, disease pathology, and treatment protocols, with experience in healthcare communications or medical writing.
  • Excellent written and verbal communication skills, with the ability to convey complex information in a clear and concise manner.
  • Proven track record of developing impactful marketing content and campaigns in the healthcare industry.
  • Strong project management skills, with the ability to manage multiple priorities and deadlines in a fast-paced environment.
Responsibilities
  • Develop Medical Messaging
  • Educate Team on Medical Concepts
  • Content Creation
  • Collaborate with Clinical Experts
  • Drive Thought Leadership
  • Monitor Industry Trends
  • Support Product Positioning

Withings creates smart health devices like the ScanWatch, which track health metrics such as steps, sleep patterns, heart rate, and oxygen saturation. Their products are sold directly to consumers through their website, offering flexible payment options and a 30-day return policy. The accompanying mobile app allows users to monitor long-term health trends, enhancing user engagement and loyalty. Withings stands out with its award-winning customer service and a community of over 1 million users focused on improving their health.

Company Stage

Series B

Total Funding

$93.8M

Headquarters

Issy-les-Moulineaux, France

Founded

2008

Growth & Insights
Headcount

6 month growth

1%

1 year growth

-1%

2 year growth

11%
Simplify Jobs

Simplify's Take

What believers are saying

  • Withings' expansion into the Indian market opens up significant growth opportunities in a large, untapped market.
  • The launch of the BeamO multiscope at CES 2024 showcases Withings' commitment to innovation and leadership in telehealth technology.
  • Partnerships with companies like LifeMD enhance Withings' product offerings and market reach, particularly in in-home health monitoring.

What critics are saying

  • The competitive landscape in digital health technology is intense, with major players like Apple and Samsung potentially overshadowing Withings.
  • The need to continuously innovate and integrate advanced health monitoring features could strain resources and impact profitability.

What makes Withings unique

  • Withings stands out by integrating hospital-grade health monitoring capabilities into consumer-friendly devices, unlike many competitors who focus solely on fitness tracking.
  • Their direct-to-consumer sales model with flexible payment options and a 30-day return policy enhances customer satisfaction and accessibility.
  • Withings' strong emphasis on data-driven insights and long-term health tracking through their mobile app fosters high user engagement and loyalty.
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