Content Strategist

About the role

We're looking for a visionary Content Strategist to build and lead Perk's first insights function. This is a unique opportunity to transform our rich product and platform data into compelling stories that capture attention, build trust, and shape the conversation around business travel and expense management.

This role is for a natural storyteller with a strong bias for data-led content – someone comfortable spotting trends and uncovering the untold stories hidden behind the data from our platform.

We want to be bold, useful, and talked about, and this role is central to that ambition. You'll be building this function from the ground up, with a clear focus on content creation driven by self-service data insights.

What you’ll do

• Launch a New Function: Design and implement a brand insights capability that fuels our thought leadership, content strategy, PR, and campaign content.
  
  
• Create Standout, Data-Led Content: Produce original stories, from powerful charts and short-form reactive pieces to long-form reports and sharp opinion articles, that elevate our brand and point of view. This role is fundamentally a content role that requires strong data skills.
  
  
• Leverage Proprietary Data: Collaborate closely with our data teams to identify trends in travel and spend behaviour using Perk’s platform data. You'll be comfortable digging into dashboards and interpreting trends.
  
  
• Commission Research: Identify knowledge gaps and lead third-party surveys or market studies to deepen and validate our insights.
  
  
• Drive Rhythm and Relevance: Establish a consistent publishing cadence (e.g., weekly, monthly, quarterly drops) that builds familiarity and anticipation with our target audience, particularly CFOs and finance leaders.
  
  
• Work Across the Business: Partner with cross-functional teams in marketing, product, finance, and data to align insights with go-to-market efforts and campaign calendars.
  
  

What We’re Looking For

• Proven Content & Storytelling Expertise: A strong portfolio demonstrating your ability to transform complex data into clear, human, informative, and engaging stories that resonate with a B2B audience, especially finance leaders
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• Data Savvy: Confident in interpreting data, comfortable extracting insights from dashboards or spreadsheets, and capable of working independently with data. Familiarity with SQL or BI tools is a plus, but not essential.
  
  
• Strong Editorial Judgment: A sharp eye for what makes content newsworthy, valuable, and shareable, with the ability to say "no" to obvious or uninteresting narratives. You write with personality and edge, avoiding corporate or dry language.
  
  
• Strategic Thinker: Understands how insights can serve as a lever for brand reputation, market positioning, and C-suite engagement.
  
  
• Bias for Action & Experimentation: You're proactive in finding interesting stories, thrive on being resourceful, and are comfortable publishing frequently with a focus on momentum over perfection.
  
  
• Collaborative & Influential: Skilled at working across various teams (marketing, product, finance, data, and comms) and influencing stakeholders, while also being capable of independent work.
  
  
• Curious & Connected: Deeply interested in business travel, finance, tech, and the cultural shifts shaping the modern workplace. You're plugged into macro trends like inflation, financial agility, and market shifts.

What we give in return

💰 A competitive compensation package, including equity options in Perk;

🌴 25 days annual leave plus bank holidays;

💼 Company Pension Plan with Aviva; 

💊 Private medical insurance from Bupa;

🙌 Life insurance with Zurich;

🧘‍ Income Protection + Wellbeing App with Unum;

🦷 Access to voluntary dental insurance through Bupa;

🚲 Tax-efficient schemes such as Cycle2Work & electric car leasing via Octopus;

💪 Discounts on 12-month gym memberships with GymFlex;

💙Spring Health - Get access to 12x therapy & 12x coaching sessions per year! - a mental health support tool with access to therapists year round;

🎟️ Access to a wide variety of discounts and rewards;

🥳 Unforgettable Perk events, including our spectacular annual summer party;

👶 Parental leave: 12 to 16 weeks, based on eligibility factors;

🫶 16 paid hours per year to volunteer for a cause of your choice;

🌎 A ’Work from anywhere’ in the world allowance of 20 working days per year.

📈 Exponential growth opportunities