Senior Digital Inbound Specialist

Job Description:

The Senior Digital Inbound Specialist will play a key role in our digital marketing team, responsible for developing and executing inbound marketing strategies to attract, engage and convert leads for a new life sciences-tailored marketing solution. Experience in targeting pharmaceutical and health and wellness brands is a plus but not required. We’re looking for someone with a deep understanding of inbound marketing principles, a knack for data-driven decision-making and a passion for innovation.

What You'll Do:

• Inbound Strategy Development: Develop and implement comprehensive inbound marketing strategies, including SEM, SEO, paid social media and paid advertising, to drive qualified leads and increase brand awareness. Allocate and manage the digital marketing budget to maximize ROI.
• Performance Analysis: Analyze paid advertising platforms, conversion rates and other KPIs to identify areas for improvement and optimize inbound marketing performance.
• SEO Management: Conduct keyword research and on-page SEO to improve search engine rankings, drive organic traffic and increase visibility.
• Paid Social Media Engagement: Monitor and engage with prospects on paid social media platforms to drive brand awareness, generate leads and foster relationships.
• Paid Advertising Campaigns: Manage paid advertising campaigns, including Google Ads and retargeting, to reach specific target audiences and achieve marketing objectives.
• Reporting: Regularly report on inbound marketing performance, providing insights and recommendations for future strategy development and improvement.
• Industry Trends: Stay current on inbound marketing best practices, industry trends and emerging technologies to ensure our strategies remain competitive and effective.
• Account-Based Marketing (ABM): Implement and manage account-based marketing strategies to target key accounts, personalizing our outreach and content based on specific account needs and preferences.

What We Need:

• Bachelor’s degree in Marketing, Communications, Business, or a related field. 
• 5+ years of experience in digital marketing, with proven inbound and performance marketing expertise. 
• Proficiency in marketing ad tech such as Google Ads, Meta Campaign Manager, LinkedIn Campaign Manager, and any ABM platforms (6sense, DemandBase, Rollworks, Terminus, etc). 
• Strong analytical skills and ability to make data-driven decisions. 
• Excellent project management and communication skills. 

Base Salary Band: $53000.00 - $85000.00

Compensation: At PatientPoint We are committed to providing competitive pay and benefits that are in line with industry standards. We analyze and carefully consider several factors when determining compensation, including skills, qualifications, geographic location and professional experience, which can cause your compensation to vary. The range listed is just one component of PatientPoint's total compensation package for employees. For additional details on our total benefits package, please review the section "Why PatientPoint?" at the end of this job description.