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Channel Partner Marketing Manager

Posted on 6/18/2024



1,001-5,000 employees

Comprehensive HR and payroll platform for SMBs

Data & Analytics

Compensation Overview

$142.5k - $156.8kAnnually

Senior, Expert

New York, NY, USA

Brand & Creative Marketing
General Marketing
PR & Communications
Growth & Marketing
Required Skills
  • Minimum of 5 years in marketing with at least 3 years focused on partner or channel marketing
  • Strong understanding of partner ecosystems and experience in managing multi-faceted marketing programs
  • Strong project management skills with the ability to handle multiple projects simultaneously
  • Experience working cross-functionally with teams in marketing, sales, and product management
  • Excellent communication and interpersonal skills for persuasive presentations and relationship building
  • Experience using CRMs, PRMs, and marketing automation tools to track and analyze campaign performance and ROI
  • Experience in the HR solutions, payroll, or PEO industry
  • Ability to think strategically about complex issues and provide thoughtful recommendations and action plans
  • Craft ideal partner profiles for key segments such as brokers and VCs
  • Refine strategies based on feedback and performance metrics
  • Design and implement training programs for partners
  • Optimize the Partner Relationship Management (PRM) system with tailored enablement materials
  • Develop and execute ongoing education opportunities and co-marketing investments
  • Prioritize accountants as a key content target for driving payroll adoption
  • Oversee content creation, event management, and campaign management for partner channels
  • Lead strategic planning of partnership events
  • Work with internal stakeholders to drive co-marketing opportunities and influence the product roadmap
  • Identify and build relationships with marketing stakeholders at partner firms
  • Drive revenue through partner-generated client referrals
  • Perform other related duties as assigned

Justworks provides a comprehensive platform for small businesses, offering modern, user-friendly software and 24/7 human support to simplify payroll, benefits, HR management, and compliance. The product combines a PEO's capabilities with corporate-level benefits to streamline business operations.

Company Stage


Total Funding



New York, New York



Growth & Insights

6 month growth


1 year growth


2 year growth



Health - Believe in our vision. Medical and dental, too. Get support for your mental and financial health. Beta test new benefits and perks for our platform.

Workplace - Volunteer and get paid to give back. Take paid parental leave. Enjoy monthly team events that help turn coworkers into lifelong friends.

Wellness - Enjoy subsidized ClassPass memberships. Take advantage of regular yoga, meditation, and other wellness programming.

Perks - Be an owner, not an employee. Get time off whenever you need it. Take a sabbatical. Invest in your future financially and with professional learning and development opportunities.