About KOHO
KOHO’s purpose is to empower Canadians to build a great financial foundation with products that are radically transparent and easy to manage. Our journey began in 2014, and we have since built a community of over 800,000 users. Leading investors around the globe believe in our vision, and we’ve successfully raised over $320M to make our vision a reality.
The KOHO collective has grown to 300+ employees to date. Discover our culture
here and get the inside scoop from our team
here!
About the Role
We are seeking a talented and experienced Lifecycle Marketing Manager who will nurture and guide our users as they get to know KOHO. The Lifecycle Marketing Manager will be responsible for developing and implementing effective lifecycle marketing strategies that optimize customer engagement, retention, and revenue. The ideal candidate will have a deep understanding of customer behaviour, experience with the Braze platform, and will use data-driven insights to create personalized, relevant, and engaging experiences throughout the customer journey.
As part of the product team, you will be dedicated to one mission team. You will partner with the Director of Product to develop department processes, develop and launch lifecycle experiments, greatly contribute to the mission team strategy and customer understanding, and optimize critical funnels. Using Braze, Stripo, and Flywheel, you will play a large role in managing all email, push notifications, in-app messages, and SMS communications to KOHO members.
What You’ll Do
- Partner with Product Managers, Data team, and Growth Lead to analyze business and marketing data to identify key drivers, mechanics and associated dependencies for driving conversion and product adoption
- Develop technical solutions to build a multi-layered lifecycle strategy, deploying personalized triggered messages and campaigns across channels (email/push/SMS/in-app/direct mail), collaborating with stakeholders in Marketing, Product/Eng, and Design.
- Effectively translate analytics into clear insights and actionable recommendations
- Create and manage marketing communications campaigns that guide the user experience throughout the customer lifecycle
- Meticulously document, QA, launch, and measure experiments to build a scalable, repeatable process for optimization
- Articulate program strategy and communicate results to key stakeholders
- Identify user segments for targeted marketing programs and plan offers and incentive programs to deliver ROI
Who You Are
- 4-5 years experience building technically complex marketing automation/CRM programs with an impeccable eye for detail
- Experience running experiments, successfully executing both short-term and long-term A/B tests
- B2C experience with multi/omni-channel campaigns across email/push/SMS/in-app
- Critical thinker and self-starter, who gets scrappy when needed and over-communicates results to stakeholders
- Experience with Braze, Stripo, Flywheel a plus
- Someone with a can-do attitude and who can be resourceful when required and come up with innovative solutions
What’s In It For You?
We invest time and resources into making sure KOHO is as good as the people we hire. Here are some of the reasons we attract and keep the best people:
• Balance Your Life - Company-wide Summer wellness days, Winter holiday closure, unlimited Personal Days, a wellness spending account, and maternity & parental leave top-up.
• Remote First - Work from anywhere in Canada with a budget to set up your home office
• Level Up - Access to 3 in-house certified performance coaches and an annual training budget.
• Reach Your Goals - Salary assessments twice per year, GRSP matching.
• The KOHO Culture - We have won 7 "Great Place to Work ®" awards since 2019.
The KOHO culture is one of collaboration, creativity, and diverse perspectives. We are committed to building and fostering an inclusive, accessible environment for everyone. If you have any questions, concerns, or requests regarding accessibility needs, please contact
[email protected] and the People and Culture team will be happy to help.
#LI-Remote #LI-MD2
