Full-Time

Director – Business Development

Retail Advertiser

Posted on 4/11/2025

The Trade Desk

The Trade Desk

1,001-5,000 employees

Demand-side platform for digital advertising

Compensation Overview

$176.7k - $323.9k/yr

+ Stock-based Compensation + Sales-based Incentives

Senior, Expert

New York, NY, USA

Category
Business Development
Business & Strategy
Required Skills
Sales
Requirements
  • 8+ years' experience creating and building differentiated relationships with top retailers.
  • 10+ years of experience in business development, sales, or partnerships role, at a programmatic agency, retailer client-side investment team, retail media network, or DSP required.
  • Deep understanding of retailer business objectives and their corresponding approaches to measurement including MMM models and MTA solutions.
  • A wealth of experience in a platform-oriented business development or solution selling role, ideally within the AdTech or MarTech industries.
Responsibilities
  • Take North America/Global assigned account responsibility for representing The Trade Desk’s growing retail category, including ownership of The Trade Desk’s most strategic partnerships with retailers and liaising with C-Level stakeholders at both the retail brand marketing organizations and retail media lines of business.
  • Drive revenue growth on The Trade Desk platform aligned to the unique business objectives of the retailers’ brand marketing, e-commerce and other marketing functions.
  • Architect and oversee the execution of 1-3+ year account plans incorporating all areas of current and prospective investment from retail clients, in addition to the development of large Joint Business Plans.
  • Serve as a key evangelist of the value of programmatic advertising with The Trade Desk in contrast to direct publisher buys and investments in non-transparent platforms.
  • With respect to retail media offerings, consult on the development of GTM strategies for retail media product offerings built on top of TTD’s platform.
  • Develop a deep technical understanding of The Trade Desk platform, competitive positioning and an informed view of the value chain within programmatic advertising.
  • Facilitate communication internally and externally related to enterprise-level partnerships with retailers (demands, strategies, roadmaps, operational requirements, etc.).
  • Partner and excel at cross-functional work with The Trade Desk’s client services, product/engineering and other supporting teams to guide product roadmap prioritization and successful customer integrations.
Desired Qualifications
  • Brand and or shopper marketing experience at a consumer packaged goods company a plus.
  • Excel in collaboration across internal teams and stakeholders with proven results.
  • Strategic and highly analytical approach to selling concepts with a focus on building relationships with internal and external leadership.
  • Navigating ambiguity and longstanding business challenges to reshape media practices.

The Trade Desk operates a demand-side platform (DSP) that enables advertisers to buy digital advertising space automatically. Clients, including advertising agencies and direct advertisers, use this platform to manage and optimize their campaigns across various channels like display, social media, mobile, video, and connected TV. The platform utilizes real-time bidding (RTB), allowing advertisers to purchase ad impressions through live auctions as web pages load. The Trade Desk stands out by providing transparency in measurement and reporting, helping clients understand their campaign performance and optimize their ad spending effectively. The company's goal is to empower advertisers with advanced technology and data analytics to make informed decisions and achieve better results in their advertising efforts.

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Ventura, California

Founded

2009

Simplify Jobs

Simplify's Take

What believers are saying

  • The launch of Deal Desk enhances capabilities in managing private marketplace deals.
  • Legal challenges against Alphabet could allow The Trade Desk to capture more market share.
  • The rise of autonomous programmatic advertising could lead to more efficient ad buying.

What critics are saying

  • Legal challenges over illegal tracking could damage The Trade Desk's reputation and finances.
  • The company faces competitive pressure from rivals advancing in programmatic advertising.
  • A class action lawsuit could lead to financial liabilities and impact investor confidence.

What makes The Trade Desk unique

  • The Trade Desk offers a self-service platform for data-driven digital ad campaigns.
  • It provides transparency in ad performance measurement and reporting for clients.
  • The company integrates exclusive gaming inventory through OpenPath, enhancing its ad offerings.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Wellness Program

401(k) Retirement Plan

401(k) Company Match

Paid Sick Leave

Paid Vacation

Paid Holidays

Parental Leave

Tuition Reimbursement

Employee Stock Purchase Plan

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
MarTech 360
Jun 10th, 2025
The Trade Desk Launches Deal Desk for Ad Performance

The Trade Desk launches Deal Desk for ad performance.

NGE
Jun 5th, 2025
Tips to Reduce Risk of Exposure to UID2 Class Actions

David highlights two recent lawsuits filed against The Trade Desk Inc. alleging illegal tracking of customers' personal information without their consent.

Digiday
Jun 4th, 2025
The Trade Desk lifts the lid on Deal Desk a 'hub for PMP management'

Deal Desk's official announcement is expected imminently, although Will Doherty, svp inventory development, The Trade Desk, teased the launch on stage at the IAB Tech Lab Summit, hosted in New York City, June 4.

AdExchanger
May 28th, 2025
Context(ual) Switching, With Viant CEO Tim Vanderhook

Also in this episode: The next phase of programmatic advertising (it's autonomous), how Viant competes with The Trade Desk and the surprising - and until now unreported - fate of Specific Media (as hallucinated by Google's Gemini).

Luma Partners
May 21st, 2025
Digiday: The Trade Desk's Jeff Green on Ad Tech's Big Issues At DMS BY LUMA

Digiday: The Trade Desk's Jeff Green on ad tech's big issues at DMS BY LUMA.

INACTIVE