Full-Time
Posted on 4/11/2025
Demand-side platform for digital advertising
$176.7k - $323.9k/yr
Senior, Expert
New York, NY, USA
The Trade Desk operates a demand-side platform (DSP) that enables advertisers to buy digital advertising space automatically. Clients, including advertising agencies and direct advertisers, use this platform to manage and optimize their campaigns across various channels like display, social media, mobile, video, and connected TV. The platform utilizes real-time bidding (RTB), allowing advertisers to purchase ad impressions through live auctions as web pages load. The Trade Desk stands out by providing transparency in measurement and reporting, helping clients understand their campaign performance and optimize their ad spending effectively. The company's goal is to empower advertisers with advanced technology and data analytics to make informed decisions and achieve better results in their advertising efforts.
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
Ventura, California
Founded
2009
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Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Wellness Program
401(k) Retirement Plan
401(k) Company Match
Paid Sick Leave
Paid Vacation
Paid Holidays
Parental Leave
Tuition Reimbursement
Employee Stock Purchase Plan
The Trade Desk launches Deal Desk for ad performance.
David highlights two recent lawsuits filed against The Trade Desk Inc. alleging illegal tracking of customers' personal information without their consent.
Deal Desk's official announcement is expected imminently, although Will Doherty, svp inventory development, The Trade Desk, teased the launch on stage at the IAB Tech Lab Summit, hosted in New York City, June 4.
Also in this episode: The next phase of programmatic advertising (it's autonomous), how Viant competes with The Trade Desk and the surprising - and until now unreported - fate of Specific Media (as hallucinated by Google's Gemini).
Digiday: The Trade Desk's Jeff Green on ad tech's big issues at DMS BY LUMA.