Full-Time

Brand Marketing Manager

Confirmed live in the last 24 hours

PartsSource

PartsSource

201-500 employees

Supply chain solutions for medical equipment

Data & Analytics
Healthcare

Mid

No H1B Sponsorship

Streetsboro, OH, USA

Dynamic hybrid work environment requiring in-office presence.

Category
Brand & Creative Marketing
Growth & Marketing
Required Skills
Market Research
Branding/Brand Strategy
Wordpress
Data Analysis
Requirements
  • Strong communication skills with the ability to engage at a leadership level.
  • Strong analytical and problem-solving skills.
  • Demonstrated results-orientation and strong project management abilities.
  • Excellent organizational skills, detail orientation – ability to manage multiple projects at the same time.
  • Creative design and video production.
  • Experience with WordPress, Marketo.
  • Knowledge of testing protocols and results analysis.
  • Knowledge of production principles and procedures.
  • Proficient with Microsoft Office Suite or related software.
  • Bachelors degree in business or marketing required.
  • 3-5 years of experience in marketing and/or brand/content management preferred.
Responsibilities
  • Develop and implement brand marketing strategies and content that align with the company's overall goals and objectives.
  • Conduct market research to identify trends, customer needs, and a competitive landscape.
  • Create and execute integrated brand campaigns across various channels, including email, social media, print, and events.
  • Development and execution of event marketing plans and measurement.
  • Collaborate with cross-functional teams, including marketing, product development, sales, and design, to ensure consistent brand messaging and positioning.
  • Manage and oversee the development of corporate marketing content, including presentations, websites, social media content, and advertising.
  • Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization.
  • Manage the brand marketing budget, ensuring efficient allocation of resources and return on investment.
  • Stay up to date with industry trends and best practices, continually seeking innovative ways to enhance brand visibility and engagement.
  • Build and maintain strong relationships with external partners, including agencies, vendors, and third parties.

PartsSource provides supply chain solutions specifically for the maintenance and repair of medical equipment in healthcare settings. Their main product, the PartsSource Pro platform, connects hospitals, clinics, and other healthcare facilities with a network of over 5,000 pre-qualified service technicians. This platform simplifies the procurement process, minimizes invoicing issues, and ensures that imaging equipment is available when needed. Unlike many competitors, PartsSource focuses on data-driven insights to help healthcare providers enhance equipment uptime and reduce operational costs. The company's goal is to improve the efficiency and quality of medical equipment management, ultimately benefiting healthcare providers and their patients.

Company Stage

Acquired

Total Funding

N/A

Headquarters

Aurora, Illinois

Founded

N/A

Simplify Jobs

Simplify's Take

What believers are saying

  • The acquisition by Bain Capital for $1.25 billion underscores PartsSource's strong market position and growth potential.
  • Expansion in the Northeast Ohio region highlights the company's commitment to leveraging local talent and community support.
  • Updates to PartsSource Pro enhance the platform's capabilities, potentially increasing user satisfaction and market share.

What critics are saying

  • The integration of new training partnerships and technologies may face operational challenges, potentially delaying benefits.
  • Dependence on the Northeast Ohio region for talent could limit scalability if the local workforce cannot meet growing demands.

What makes PartsSource unique

  • PartsSource's strategic partnerships with CBET and RSTI address the critical skills gap in the biomedical equipment sector, setting it apart from competitors.
  • The introduction of an evidence-based model for service contract management showcases PartsSource's commitment to innovative, data-driven solutions.
  • PartsSource's focus on the medical equipment maintenance market, combined with its robust online marketplace, provides a specialized service that general B2B marketplaces cannot match.

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