Director of Marketing
Posted on 9/12/2023
New York, NY, USA
Experience Level
Desired Skills
Adobe Creative Suite
Data Analysis
Growth & Marketing
  • Proven experience (5+ years) in marketing leadership roles, preferably within the hospitality industry or a related field
  • Strong understanding of fintech products and services
  • Exceptional strategic thinking, creativity, and problem-solving skills
  • Demonstrated success in developing and executing comprehensive marketing strategies
  • Proficiency in digital marketing tools, analytics, and marketing automation platforms
  • Demonstrate exceptional skills in visual design, typography, and layout
  • Excellent working knowledge in design tools such as Figma, Adobe Creative Suite, and After Effect Excellent communication, leadership, and interpersonal skills
  • Ability to thrive in a fast-paced, startup environment and adapt to change
  • Develop and execute a comprehensive marketing strategy aligned with our business goals and market positioning. This includes defining target audiences, setting clear objectives, and monitoring performance metrics
  • Create and maintain a strong and differentiated brand identity that resonates with our target audience. Ensure brand consistency across all marketing channels and materials
  • Oversee content creation efforts, including blog posts, articles, videos, webinars, and social media content. Develop a content calendar and strategy to establish thought leadership in the hospitality industry
  • Manage all digital marketing initiatives, including SEO, SEM, email marketing, and paid advertising campaigns. Optimize digital channels to drive traffic, leads, and conversions
  • Develop and implement customer acquisition strategies to drive user growth and retention. Collaborate with product and sales teams to align marketing efforts with customer needs and product development
  • Utilize data and analytics tools to track and analyze the performance of marketing campaigns. Make data-driven decisions to continuously optimize marketing efforts for maximum ROI
  • Manage the marketing budget efficiently, allocating resources to maximize ROI and achieve marketing objectives