Senior Product Marketing Manager

We’re seeking a Global Senior Product Marketing Manager to lead marketing for CDS Global’s product portfolio across the full customer subscription lifecycle. You will define and execute global go-to-market strategies, conduct market and competitive research, and translate complex subscription, member management, and billing capabilities into clear, customer-first positioning and messaging. Partnering closely with cross-functional teams in the US and internationally, you’ll drive alignment, enable launches, and serve as a storyteller and subject matter expert on our products and services—contributing thought leadership across the enterprise. This highly visible role reports to the Marketing Director.

ESSENTIAL FUNCTIONS
•    Develops and executes go-to-market strategies for new products and features within the global product portfolio, including marketing briefs, positioning and messaging, naming, and client-facing roadmaps and newsletters.
•    Ensures cross-functional alignment across product, pricing, and marketing teams to maintain a unified approach to product launches, messaging, and go-to-market execution.
•    Collaborates with peers, solution engineers, and marketers on cross-portfolio offerings and messaging. 
•    Crafts compelling product narratives that address customer and market needs, positioning CDS Global as a thought leader in the industry. 
•    Produces high-impact external content across various mediums, including thought leadership, use cases, and demos, aligned with key buyer personas and tailored to different stages of the sales funnel.
•    Continually manage your product marketing portfolio across the product lifecycle, ensuring success post-launch.
•    Trains sales teams and provides internal educational resources to support understanding and effective selling of the product portfolio.
•    Contributes to key CDS Global initiatives and events like product launches and client meetings.
•    Tracks and reports on key product and marketing KPIs to measure success and guide future strategies. 
•    Serves as subject matter expert in CDS Global’s product and service offerings.

ADDITIONAL DUTIES AND RESPONSIBILITIES
•    Performs additional duties as required or requested.

KEY MINIMUM QUALIFICATIONS, EXPERIENCE, & SKILLS
•    Bachelor’s degree or equivalent professional experience in product management, marketing, communications, journalism, public relations, or relevant field.
•    Proven B2B/SaaS product marketer with ten or more years of experience in developing breakthrough product positioning and go-to-market strategies that drive successful marketing execution in fast-growth environments.
•    Deep industry knowledge of marketing and advertising industry, with the ability to simplify and translate complex concepts into clear, compelling marketing content.
•    Product marketing expertise, with strong organizational skills and the ability to manage multiple initiatives and campaigns simultaneously. 
•    Customer-centric approach, with a deep understanding of buyer personas, customer journeys, and effective value communication at each stage of the funnel.
•    Experienced in working closely with product management, sales, and marketing teams to drive sales enablement and marketing execution.
•    Strong business acumen, with the ability to understand critical customer challenges and translate product capabilities into meaningful business value.
•    Excellent time management, organizational, and prioritization skills. Proven ability to be proactive, hardworking, and motivated. Excellent work ethic.
•    Highly collaborative team player, comfortable in fast-paced, dynamic environments.
•    Experience interfacing with a global team.
•    Excellent verbal and written communication skills.

What you can expect when you join CDS Global:

• Grade Pay Range: only put min to mid $89,336 - $120,619.20.  Starting salary is dependent on candidate qualifications and experience. 
• This position participates in the annual incentive plan to be eligible employees must meet all the eligibility criteria the entire plan year to an eligible plan participant.
• Full time benefit eligible employees reimbursement up to $750 per month for qualified expenses relating to Child and Dependent Care
• Our competitive benefit packages include two options for our Medical Health Plans: High Deductible and Traditional.  We also offer comprehensive Dental and Vision plans. 
• In addition, we offer generous PTO, Holiday Pay, Basic/Voluntary Life and Accidental Death and Dismemberment insurance, Short & Long Term Disability, Wellness and Tuition Reimbursement Programs. 
• Our 401(k)-retirement saving plan allows you to start contributing immediately to your retirement account. 
• CDS Global will provide eligible employees with paid parental leave for new parents. 

At CDS Global, our mission, vision, and values aren’t just statements on a wall — they guide everything we do, and we’re proud to share them with every potential team member:

MISSION 

Create positive outcomes by inspiring employee growth, empowering client success, and delivering innovative solutions for all those we serve.

VISION 

Be recognized as the trusted world leader in intelligent solutions—seamlessly elevating relationships and empowering those we serve to achieve their boldest endeavors.

VALUES

Integrity: We uphold honesty, transparency, and accountability in all we do.

Innovative: We embrace bold thinking and leverage technology to fuel growth, progress, and solutions.

Excellence: We pursue world-class quality and continuous improvement in everything we do.

Collaborative: We harness the power of teamwork, leveraging diverse perspectives to create smarter solutions.

Curiosity: We seek knowledge, challenge ideas, and explore new possibilities.

Compassionate: We lead with empathy, respect, and a commitment to making a positive impact on everyone we serve. 

Equal Opportunity Employer  - Veterans/Disabled

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be a complete list of all responsibilities, duties and skills required of personnel assigned to this job.

We strive to create an environment that brings the power of diversity to life.

Post Offer, Pre-employment background check(s) conducted on qualified candidates.
Post-offer, pre-employment drug/health screening(s) required for some positions.
Equal Opportunity Employer  - Veterans/Disabled

Job Recruitment Scams Warning

It has been brought to our attention that there have been instances of fraudulent job offers, purporting to be from Hearst and/or its affiliates. These messages have been offering fraudulent employment opportunities to applicants and often asking for sensitive personal and financial information.

Please note that these communications are fraudulent. They do not originate from Hearst or any brands owned by Hearst nor are they associated with the Hearst recruitment process.

• Hearst (or any of the organizations that recruit on our behalf) will never ask for any money or payments from applicants, at any point in the recruitment process.
• All individuals who are successful in gaining an offer of employment from Hearst, whether directly or indirectly, are always required to go through a formal recruitment process, which will always involve a virtual or in person meeting with a Hearst employee or representative.

The FTC has issued helpful guidance about these types of scams at https://consumer.ftc.gov/consumer-alerts/2021/04/dont-let-job-scams-block-your-path-forward.

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