Full-Time
Associate Creative Director
Copy
Synchrony Group
No salary listed
West Chester, PA, USA
Remote
Bachelor's
Category
 Content & Writing (1) |
|---|
Required Skills
Microsoft Office
Social Media
Marketing
Requirements
- A Bachelor's degree is required.
- At least 5 years of pharmaceutical agency copywriting experience is required.
- Experience writing for both healthcare professional and consumer audiences is required.
- A solid understanding of marketing and advertising principles is required.
- Demonstrated experience working on a wide range of accounts and therapeutic areas is required.
- Proficiency in Microsoft Office and Adobe applications is required.
- Familiarity with user experience best practices is required.
- A firm understanding of the pharmaceutical legal and regulatory review process is required.
- The ability to write for cross-channel platforms, including print and digital, is required.
- Effective verbal and written communication, organizational, planning, prioritization, execution, independent working, teamwork, attention to detail, and adaptability skills are required.
- A high degree of scientific and medical accuracy is required.
Responsibilities
- Lead the content development process through partnership with internal teams and clients on healthcare and pharmaceutical marketing initiatives for healthcare professional and patient audiences.
- Partner with internal teams to turn complex data into engaging copy for healthcare professionals, patients and caregivers, and internal client audiences such as sales representatives.
- Develop original content for digital and print deliverables, including product brochures, emails, social media, banner advertisements, videos, websites, and core visual aids.
- Partner with Creative personnel leads to establish the creative vision and refine graphics and layouts.
- Engage with clients to understand their brands, key messages, and creative vision and develop ideas aligned with client marketing strategies.
- Lead and contribute to content development efforts across therapeutic teams while maintaining understanding of therapeutic areas, target audiences, and product strategy.
- Ensure the quality and accuracy of materials through thorough referencing and annotation.
- Incorporate internal and client feedback, comments, and manuscript and layout changes while maintaining the material's integrity and purpose.
- Work with Editorial and Medical content leads to maintain up-to-date style guides and core claims documents.
- Present work and provide rationale in internal and client content and creative reviews and meetings.
- Work with Project Management and internal teams to develop and follow attainable project-completion timelines.
- Follow internal and client workflows, deliverable-development procedures, and industry best practices.
- Maintain a proactive approach to initiatives for existing and prospective clients.
- Attend client and partner meetings, including promotional review committee meetings, to support content and creative development or delivery.
- Manage resourcing and workflow for copy development, including contract personnel, in coordination with Project Management and Account Services.
- Foster collaboration between Copy Services and other departments to support innovative solutions to departmental efficiency and client needs.
- Support team culture, consensus building, and internal communications.
- Keep the manager informed of departmental concerns and issues and actively work toward solutions.