Full-Time

Digital Media Associate

Confirmed live in the last 24 hours

Applecart

Applecart

201-500 employees

Maps social relationships for targeted outreach

Data & Analytics
Consulting

Compensation Overview

$75k - $95kAnnually

+ Annual Cash Bonus + Equity Compensation

Entry, Junior

New York, NY, USA

Hybrid role: Work from anywhere on Monday and Friday; in-office Tuesday through Thursday.

Category
General Marketing
Growth Marketing
Growth & Marketing
Requirements
  • 1-2 years of experience drafting media plans for digital advertising campaigns
  • Trafficking experience with programmatic and social platforms, including Facebook Ads Manager, LinkedIn Ads Manager, Twitter Ads.
  • Experience with client account management or working with campaign stakeholders
  • Track record of success in past project management roles
  • Passion for process improvement and experience and familiarity with client-facing presentations and reports
  • Vendor management experience
  • Exposure to custom-list targeting and an understanding of the nuances of reaching individuals 1 to 1 through digital advertising
Responsibilities
  • Assist with media planning and ad trafficking, collaborating with external media partners and internal teams
  • Act as a resource and support the Client Services team in sharing and codifying digital media best practices
  • Consult with Client Services managers and strategists to build media plans and manage digital advertising campaigns
  • Oversee trafficking requests, monitor pacing for live campaigns, and QA digital advertising campaigns
  • Traffic ad campaigns including building campaigns on Facebook Ads Manager and LinkedIn Ads Manager

Applecart uses data science to analyze and map social relationships, helping clients in the political, corporate, and nonprofit sectors to identify and target key decision makers and their networks. Their main service involves creating detailed social graphs that illustrate connections between individuals, which allows clients to run more effective advertising and advocacy campaigns. Unlike many competitors, Applecart focuses specifically on influential individuals and their relationships, ensuring that clients can reach the right audience with tailored messages. The company's goal is to provide data-driven insights that maximize the impact of their clients' efforts while keeping costs low, generating revenue through subscription fees, consulting services, and performance-based pricing.

Company Stage

Late Stage VC

Total Funding

$14.1M

Headquarters

New York City, New York

Founded

2013

Growth & Insights
Headcount

6 month growth

9%

1 year growth

20%

2 year growth

69%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for data-driven political strategies ahead of 2024 elections.
  • Growing interest in influencer marketing within the nonprofit sector.
  • AI integration enhances precision in social graph analysis for refined targeting.

What critics are saying

  • Privacy concerns could lead to legal challenges or reputational damage.
  • Emerging startups with similar technologies may erode market share.
  • Stricter data protection laws could impact data collection and usage.

What makes Applecart unique

  • Applecart maps over 25 billion social relationships for precise targeting.
  • Focuses on political, corporate, and nonprofit sectors for targeted campaigns.
  • Proprietary social graph platform enhances data-driven insights and efficiency.

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