Simplify Logo

Full-Time

SEO Manager

Posted on 7/3/2024

OpenTable

OpenTable

1,001-5,000 employees

Online restaurant reservation and management platform

Food & Agriculture
Consumer Goods

Senior, Expert

London, UK

Hybrid position, in office 2 days per week.

Category
SEO Marketing
Growth & Marketing
Required Skills
SEO
Marketing
Data Analysis
HTML/CSS
Requirements
  • Bachelor’s degree or equivalent experience in marketing, analytics, or related fields.
  • 6+ years of marketing experience with in-depth SEO expertise in the consumer tech industry (preferably with an in-house team). Other product management, digital marketing, data analysis or software engineering experience is a plus.
  • A strategic understanding of large-scale SEO: projects that scale globally and bring measurable results.
  • Excellent quantitative skills – fluency with numbers and data analysis is critical.
  • Comfortable with responsibility, and able to develop a project independently once goals are set.
  • Experienced in collaborating with cross-functional stakeholders to ensuring results are aligned to requested technical specs and needed timelines, and then iterate and optimise based on performance.
  • Comprehensive understanding of significant search engine updates, and the logical extension and application of these to international, large-scale websites. Self-motivated in following the latest developments in the SEO industry with a view to testing for yourself to establish validity and impact.
  • Understanding of modern front-end markup (principally HTML and CSS). Proficiency in landing page prototyping tools is a strong plus.
  • Ability to optimally work on multiple projects at once!
  • Ability to work against timelines in a fast-paced, high-productivity environment.
  • Excellent verbal and written presentation skills. Fluency in English at a native proficiency - fluency in one additional European language is a plus (preferably German).
Responsibilities
  • You will own, develop and implement impactful SEO strategies with measurable results.
  • Be accountable for your projects and the tracking, monitoring and reporting of progress and results.
  • Use all available data to analyse opportunities, quantify performance and supervise competitors – suggesting tactical changes and formulating strategies based on your analysis.
  • Build logical improvement & implementation plans for global SEO page templates; optimise and refine site architecture and internal linking structure; plan scalable content production strategies.
  • Find opportunities to continually test and iterate on landing page templates, modules and content to improve both user experience (e.g. conversion, bounce) and SERP performance (e.g. CTR, rankings).
  • Coordinate your efforts with key stakeholders in Product, Engineering, and across the global organisation to set and implement SEO projects across a growing number of page templates and modules.
  • Work closely with the development team to ensure the best results for key projects - setting clear briefs and requirements, testing schedules and delivering post-implementation analysis back to the wider team and business.
  • Work with Content & Market teams to ensure market projects and campaigns are optimised to support SEO and local domain growth where appropriate and to help find opportunities for micro-level content, campaigns and link strategies.

OpenTable connects diners with a variety of restaurants through its online reservation service. Users can browse restaurants, read reviews, view menus, and make reservations easily on the platform. Diners can access this service for free, while restaurants pay a subscription fee to be listed and may incur additional charges based on reservations made through OpenTable. This model allows OpenTable to generate revenue from both subscription fees and per-reservation charges. Unlike many competitors, OpenTable not only facilitates reservations but also provides restaurants with tools to manage bookings and optimize seating. The goal of OpenTable is to enhance the dining experience for users while helping restaurants grow their business.

Company Stage

M&A

Total Funding

$50.9M

Headquarters

San Francisco, California

Founded

1998

Growth & Insights
Headcount

6 month growth

1%

1 year growth

4%

2 year growth

6%
Simplify Jobs

Simplify's Take

What believers are saying

  • The partnership with Visa can drive significant new customer traffic to restaurants, benefiting both diners and restaurant owners.
  • The 'Icons' feature can attract high-end diners looking for premium dining experiences, potentially increasing reservation volumes.
  • OpenTable's continuous innovation, such as tools to avoid long lines, demonstrates its commitment to improving user experience and staying ahead of market trends.

What critics are saying

  • The competitive landscape in online restaurant reservations is intense, with new entrants and existing players constantly innovating.
  • Reliance on partnerships, like the one with Visa, may pose risks if these collaborations do not yield expected results.

What makes OpenTable unique

  • OpenTable's integration with Visa offers exclusive dining experiences for cardholders, setting it apart from other reservation platforms.
  • The launch of 'Icons' provides a curated, city-specific list of top restaurants, enhancing user experience and discovery.
  • Being part of Booking Holdings gives OpenTable a robust infrastructure and extensive market reach, unlike many standalone competitors.

Help us improve and share your feedback! Did you find this helpful?

INACTIVE