Full-Time

Sr. Partner Marketing Program Strategist

Posted on 9/23/2024

esri

esri

5,001-10,000 employees

Provides GIS software and location intelligence

Data & Analytics
Consulting
Government & Public Sector

Compensation Overview

$104k - $166.4kAnnually

Senior

No H1B Sponsorship

West Redlands, Redlands, CA, USA

Category
General Marketing
Growth & Marketing
Required Skills
Social Media
Requirements
  • 8 years of experience in channel/partner marketing for technology companies and a Bachelor's degree in marketing, business, or related field; or 6 years of experience and a Master's degree
  • Proven 3-5 year track record for successfully developing, executing, and measuring successful integrated and digital marketing campaigns
  • Strategic thinker that can effectively manage multiple projects simultaneously and work well in a cross-functional team environment
  • Self-starter, detail and task oriented, highly organized, with a customer-oriented attitude
  • Strong written and verbal communication skills
  • Strong project management and problem-solving skills
  • Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.
Responsibilities
  • Support partner marketing programs for 'marketing through' and 'marketing with' our 2800+ Esri Partner Network organizations that include multinational, alliance, and system integrator partners
  • Joint marketing planning and execution, maintaining partner marketing benefits, partner enablement, and marketing best practice sharing within the partner community
  • Manage 3-5 marketing campaigns from design through execution of tactical marketing activities, working collaboratively across cross-functional teams; this includes managing content development, advertising, creating/amplifying social posts, coordinating customer success stories, eBooks, blog posts, and updating web pages
  • Develop aligned strategy for Esri’s presence at partner events and execute all aspects of event marketing support from booth messaging, graphics, staff participation, pre-event and post-event promotion, on-site lead capture, and sales follow-up
  • Build strong joint value propositions and messaging that fit within each company’s messaging and strategies, and corresponding offers and assets
  • Build optimized customer journeys by creating and personalizing anchor and supporting content, nurture assets, and sales enablement content to drive optimal results
  • Leverage marketing analytics and reporting platforms to determine campaign success criteria, manage campaign status reports, and continuously audit and improve the digital experience and outcomes for ROI
  • Build and maintain effective relationships with internal stakeholders and subject matter experts to align on market opportunities, objectives, benchmarks, messaging and audience targets, and content to ensure program and campaign success

Esri specializes in Geographic Information Systems (GIS) and location intelligence, providing mapping and spatial analytics software that helps organizations visualize and analyze data. Their main product, ArcGIS, allows users to understand relationships and trends in data through advanced mapping capabilities. Esri differentiates itself from competitors by offering a comprehensive suite of tools and services tailored for various sectors, including government, business, and academia. The company's goal is to empower organizations to make informed decisions and optimize operations using location-based insights.

Company Stage

N/A

Total Funding

N/A

Headquarters

Redlands, California

Founded

1969

Simplify Jobs

Simplify's Take

What believers are saying

  • Rising demand for GIS in climate resilience boosts Esri's market potential.
  • 5G expansion enhances GIS capabilities, benefiting Esri's data transmission and connectivity.
  • Digital twins in urban planning create new opportunities for Esri's advanced tools.

What critics are saying

  • Open-source GIS platforms like QGIS threaten Esri's market share.
  • Data privacy regulations could increase compliance costs for Esri.
  • AI advancements in geospatial analysis may outpace Esri's current offerings.

What makes esri unique

  • Esri's ArcGIS is a leading platform in GIS and spatial analytics.
  • Esri's partnerships enhance its offerings, like the Previsico flood forecasting collaboration.
  • Esri's long history since 1969 establishes it as a trusted GIS provider.

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