Full-Time

Sr. Partner Marketing Program Strategist

Confirmed live in the last 24 hours

esri

esri

5,001-10,000 employees

Provides GIS software and location intelligence

Data & Analytics
Consulting
Government & Public Sector

Compensation Overview

$104k - $166.4kAnnually

Senior, Expert

No H1B Sponsorship

West Redlands, Redlands, CA, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Social Media
Requirements
  • 8 years of experience in channel/partner marketing for technology companies and a Bachelor's degree in marketing, business, or related field; or 6 years of experience and a Master's degree
  • Proven 3-5 year track record for successfully developing, executing, and measuring successful integrated and digital marketing campaigns
  • Strategic thinker that can effectively manage multiple projects simultaneously and work well in a cross-functional team environment
  • Self-starter, detail and task oriented, highly organized, with a customer-oriented attitude
  • Strong written and verbal communication skills
  • Strong project management and problem-solving skills
  • Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.
Responsibilities
  • Support partner marketing programs for 'marketing through' and 'marketing with' our 2800+ Esri Partner Network organizations that include multinational, alliance, and system integrator partners
  • Joint marketing planning and execution, maintaining partner marketing benefits, partner enablement, and marketing best practice sharing within the partner community
  • Manage 3-5 marketing campaigns from design through execution of tactical marketing activities, working collaboratively across cross-functional teams; this includes managing content development, advertising, creating/amplifying social posts, coordinating customer success stories, eBooks, blog posts, and updating web pages
  • Develop aligned strategy for Esri’s presence at partner events and execute all aspects of event marketing support from booth messaging, graphics, staff participation, pre-event and post-event promotion, on-site lead capture, and sales follow-up
  • Build strong joint value propositions and messaging that fit within each company’s messaging and strategies, and corresponding offers and assets
  • Build optimized customer journeys by creating and personalizing anchor and supporting content, nurture assets, and sales enablement content to drive optimal results
  • Leverage marketing analytics and reporting platforms to determine campaign success criteria, manage campaign status reports, and continuously audit and improve the digital experience and outcomes for ROI
  • Build and maintain effective relationships with internal stakeholders and subject matter experts to align on market opportunities, objectives, benchmarks, messaging and audience targets, and content to ensure program and campaign success

Esri specializes in Geographic Information Systems (GIS) and location intelligence, providing mapping and spatial analytics software that helps organizations visualize and analyze data. Its main product, ArcGIS, allows users to understand relationships and trends in data through powerful mapping tools. Esri differentiates itself from competitors by offering a comprehensive platform that serves a wide range of clients, including government agencies, businesses, and non-profits, for applications like urban planning and disaster response. The company's goal is to empower organizations to make informed decisions and optimize operations using location intelligence.

Company Stage

N/A

Total Funding

N/A

Headquarters

Redlands, California

Founded

N/A

Simplify Jobs

Simplify's Take

What believers are saying

  • Esri's continuous innovation, exemplified by the release of new editions of ArcGIS Pro and updated land cover maps, keeps it at the forefront of the GIS industry.
  • The company's global partnerships and recognitions, like the SAG award and collaborations with Azercosmos, highlight its influence and leadership in the field.
  • Joining the Esri Partner Network, as seen with Buzz Solutions, provides opportunities for growth and collaboration within a well-established ecosystem.

What critics are saying

  • The competitive landscape in GIS and location intelligence is intense, with new entrants and technological advancements posing potential threats.
  • Dependence on software licensing and subscription services may be vulnerable to market fluctuations and economic downturns.

What makes esri unique

  • Esri's long-standing expertise since 1969 and its flagship product, ArcGIS, set it apart as a pioneer and leader in the GIS and location intelligence market.
  • The company's focus on a wide range of applications, from urban planning to environmental monitoring, allows it to serve diverse sectors effectively.
  • Esri's robust ecosystem of partnerships, such as with VertiGIS and DTN, enhances its service offerings and extends its market reach.

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