Marketing Technology Analyst

Department

ADV Digital Operations

About the Department

The Advancement Office engages alumni (~220k), current students, parents, and friends of the University through intellectual, professional and social activities on campus, around the world and online. Advancement raises $600 Million annually to support faculty and researchers, practitioners and patients, and students and programs across the University. Our work supports priorities in every division, school, department, and institute.

The Analytics and Technology Solutions (ATS) team provides technology and system solutions to enable Advancement to meet aggressive fundraising goals and measure, analyze and predict growth in constituency giving and participation. Using an enterprise approach to data and systems, ATS creates a data and user environment that is consistent yet agile. Collaborating with stakeholders to understand program strategies, ATS develops data, reporting, and analytics solutions that lead to actionable outcomes and actualized goals.

Job Summary

The Marketing Technology Analyst assists in configuration and execution of digital communications and engagement programs across Advancement. With direction and guidance from Director of Digital Operation, this position collaborates with marketing, data, and technology teams to ensure seamless and effective delivery of targeted fundraising campaigns and other outreach using platforms such as Marketo and Salesforce. The Marketing Technology Specialist is responsible for applying established processes and application templates to build email segmentation, campaign workflows, and performance reports. This role also supports implementing new technologies and enhancing integrations to streamline operations and improve digital infrastructure.

This role is a liaison between the IT group and business to support the development and implementation of new systems and enhancements of existing systems. With moderate/high guidance, evaluates new IT developments and evolving business requirements, and uses elementary knowledge of University systems to recommend appropriate systems.

Responsibilities

• With moderate direction from others, works closely with multiple teams within Advancement to configure technical systems to optimally deliver highly effective event, solicitation, and engagement communication programs.
• Collaborates with various internal stakeholders to build, test, and execute email segmentation, reporting, and campaigns within communication systems to align with business requirements.
• Builds Salesforce campaigns to guide campaign performance.
• Works with data from various sources and tools to optimize content and messaging in programs by behaviors and personas.
• Assists in updating marketing campaign workflows as changes to business requirements dictate.
• Contributes to process improvement initiatives by identifying areas where automation and operational efficiencies can enhance productivity and campaign effectiveness.
• Collaborates with software development teams and cross-functional stakeholders in building new and enhancing existing systems by testing, debugging, and implementing software solutions.
• With direction from others, provides ongoing administration and support for existing communications systems to ensure data integrity and system performance.
• Assists in maintaining documentation for all processes related to Digital Operations.
• Supports the marketing team in analyzing and reporting marketing data (campaign results, conversion rates, etc.) to help shape future marketing strategies.
• With moderate direction from others, provides Tier 2 support for alumni technical support response to help constituents gain access to and use Advancement Communications sites and University services.
• Seek opportunities for professional development that will enhance job performance including attending webinars, seminars, building networks within the University and with colleagues at peer institutions.
• Prepares functional, system, and program specifications. Assists in revising existing system logic difficulties as necessary, under the direction of more experienced colleagues.
• Supports the IT development group in building new systems and enhance existing systems. Assists in coding, testing, debugging, and implementing software solutions. Prepares documentation on system enhancements and/or alternatives.
• Evaluates new IT developments, keeps up with evolving business requirements, and uses knowledge of University systems to recommend appropriate systems alternatives and/or enhancements to current systems.
• Performs other related work as needed.

Minimum Qualifications

Education:

Minimum requirements include a college or university degree in related field.

Work Experience:

Minimum requirements include knowledge and skills developed through < 2 years of work experience in a related job discipline.

Certifications:

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Preferred Qualifications

Education:

• Bachelor’s or advanced degree.

Experience:

• Professional experience in nonprofit management, development, alumni relations, marketing, public relations, sales or similar field.
• Background with data analysis and communicating complex topics to non-technical people.
• Managing cross-team projects.

Technical Skills or Knowledge:

• Demonstrated skill and knowledge of, or ability to learn quickly, the internal workings of the University as well as the technology tools available to Advancement, including Phoenix, the University's Donor Relationship Management System.
• Proficient in a Microsoft Windows computer environment, Microsoft Outlook, Word, Excel, PowerPoint and Access.

Preferred Competencies

• Outstanding interpersonal and communications skills characterized by the ability to listen, speak, and write effectively. Explain complex ideas clearly and simply.
• Manage confidential information with discretion and tact.
• Act with integrity, professionalism, and confidentiality.
• Work collegially and collaboratively in a team setting.
• Self-motivated and take initiative.
• Prioritize multiple projects and independently follow through with detail.

Working Conditions

• This position has a hybrid work schedule which includes weekly in office presence.
• Standard office environment.
• Travel to campus and/or non-campus locations for University business.
• Work evenings and weekends as needed.
• This position is located in Hyde Park at 5235 South Harper Court.

Application Documents

• Resume/CV (required)
• Cover Letter (preferred)

Job Family

Information Technology

Role Impact

Individual Contributor

Scheduled Weekly Hours

37.5

Drug Test Required

No

Health Screen Required

No

Motor Vehicle Record Inquiry Required

No

Pay Rate Type

Hourly

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FLSA Status

Non-Exempt

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Pay Range

$30.95 - $36.41

The included pay rate or range represents the University’s good faith estimate of the possible compensation offer for this role at the time of posting.

Benefits Eligible

Yes

The University of Chicago offers a wide range of benefits programs and resources for eligible employees, including health, retirement, and paid time off. Information about the benefit offerings can be found in the Benefits Guidebook.

Posting Statement

The University of Chicago is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender, gender identity, or expression, national or ethnic origin, shared ancestry, age, status as an individual with a disability, military or veteran status, genetic information, or other protected classes under the law. For additional information please see the University's Notice of Nondiscrimination.

Job seekers in need of a reasonable accommodation to complete the application process should call 773-702-5800 or submit a request via Applicant Inquiry Form.

All offers of employment are contingent upon a background check that includes a review of conviction history.A conviction does not automatically preclude University employment.Rather, the University considers conviction information on a case-by-case basis and assesses the nature of the offense, the circumstances surrounding it, the proximity in time of the conviction, and its relevance to the position.

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