Full-Time

Lead Programmatic Consultant

Confirmed live in the last 24 hours

Samba TV

Samba TV

201-500 employees

Audience measurement and analytics for smart TVs

Data & Analytics
Consumer Software

Compensation Overview

$100k - $115kAnnually

Senior

New York, NY, USA

Must be in the office 3 days a week (Tuesday-Thursday). Preference for candidates within 50 miles of Samba offices in NYC, LA, or CHI.

Category
Project Management
Strategy Development
Business & Strategy
Required Skills
Management
SQL
Salesforce
JIRA
Data Analysis
Excel/Numbers/Sheets
Requirements
  • 6+ years of experience in programmatic advertising, with at least 2 years of management experience leading teams.
  • Currently requiring 3 days a week on-site in office, with a possibility of increasing in the future.
  • Proven track record in building and managing client relationships, with at least 2+ years of quota-carrying experience.
  • Hands-on experience with, DSPs, SSPs, and DMPs, with the ability to troubleshoot and resolve delivery, discrepancy, creative, and performance issues.
  • Proficiency in CRMs like Salesforce and project management tools such as Jira.
  • Deep understanding of programmatic platforms, suppliers, and strategies, including interactions with leading DSPs, SSPs, DMPs, and publishers.
  • Up-to-date knowledge of the latest trends and technologies in digital advertising, with the ability to explain complex technical issues to varied audiences.
  • Exceptional analytical skills, with expertise in tools such as Excel, Google Sheets, and SQL, and the ability to quickly master various other tools and platforms.
  • Strong history of successfully leading complex projects and delivering results on time.
Responsibilities
  • Drive account growth through campaign extensions, incremental spend, and renewals.
  • Manage and develop a team of programmatic consultants, ensuring their professional growth and success.
  • Act as the first point of escalation for campaign and client issues.
  • Oversee the health of brand/agency relationships as a lead, facilitating problem-solving discussions and presenting innovative solutions.
  • Collaborate with the Revenue team throughout the full life cycle of programmatic campaigns, including planning, strategy, activation, troubleshooting, consultation, upselling, and renewals.
  • Take ownership of the operational and revenue success for your and your team’s accounts, acting as a player-coach to drive team performance and client satisfaction.
  • Travel to client offices or offsite locations to foster and strengthen customer engagement.
  • Provide strategic oversight and guidance on campaign performance, optimizing outcomes, and maximizing client investment.
  • Analyze internal and client reports to deliver tailored performance recommendations according to preferred platforms, budgets, and KPIs.
  • Serve as the primary expert on Samba’s product offerings, proprietary tools, SSPs, and DMPs.
  • Lead cross-functional projects with product, research, data, finance, and sales operations teams to enhance the programmatic workflow and customer experience.
  • Develop and implement best practices to improve processes around Samba’s programmatic offerings, providing root cause analysis for pain points and workflow inefficiencies.

Samba TV provides audience measurement and insights for the television industry, focusing on the smart TV market. Their technology is integrated into 35 million TVs globally, allowing them to collect and analyze extensive viewership data. This data helps advertisers, broadcasters, and content creators understand viewer behavior and improve their advertising and content strategies. Samba TV's audience measurement system is significantly larger than traditional methods, offering more accurate data. The company operates on a business model where clients pay for access to their data and analytics, ensuring privacy compliance and giving viewers control over their data sharing. The goal of Samba TV is to enhance the television viewing experience through detailed insights and measurement services.

Company Stage

Seed

Total Funding

$44.4M

Headquarters

San Francisco, California

Founded

2008

Growth & Insights
Headcount

6 month growth

-4%

1 year growth

-13%

2 year growth

-24%
Simplify Jobs

Simplify's Take

What believers are saying

  • The acquisition of Disruptel enhances Samba TV's AI and machine learning capabilities, potentially leading to more advanced measurement solutions.
  • The global expansion of their partnership with The Trade Desk opens new markets and revenue streams, particularly in regions like Australia.
  • Samba TV's comprehensive State of Viewership reports provide valuable insights that can shape advertising strategies, making it a critical partner for advertisers and broadcasters.

What critics are saying

  • The decline in linear TV reach, as highlighted in their own reports, could impact Samba TV's traditional measurement business.
  • The competitive landscape in audience measurement and data analytics is intense, with numerous players vying for market share.

What makes Samba TV unique

  • Samba TV's proprietary multi-source television panel is 100 times larger than traditional measurement systems, providing unparalleled accuracy and reliability.
  • Their technology is embedded in 35 million TVs worldwide, offering a vast and unique data set that competitors cannot easily replicate.
  • Samba TV's strong focus on privacy compliance and viewer opt-in/opt-out options sets it apart in an industry where data privacy is a growing concern.

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