Full-Time

Foodservice Sales Manager

Posted on 6/21/2024

Tender Food

Tender Food

11-50 employees

Produces sustainable plant-based meat substitutes

Food & Agriculture
Biotechnology

Senior, Expert

Cambridge, MA, USA

Related to the Boston area.

Category
Field Sales
Sales & Account Management
Required Skills
Sales
Communications
Marketing
Data Analysis
Requirements
  • 5+ years of experience in a sales / BD role in food or a relevant industry, with a proven history of driving significant revenue growth, exceeding sales goals, and new market expansion.
  • Extensive experience managing complex sales pipelines, successfully managing 15+ high-value prospects/customers/partners simultaneously, with a demonstrated ability to close large deals.
  • Experience managing a CRM and developing insightful reporting.
  • Data driven – success utilizing CRM / other analytics to measure outcomes of sales strategies / motions, analyze their performance, and use the learnings to refine sales tactics.
  • Exceptional customer relationship management skills – you excel at building and maintaining strong, long-term relationships.
  • Highly influential, with a natural talent for effective verbal and written communication, compelling presentation skills, and the ability to negotiate at senior executive levels.
  • Experience preparing and executing tailored customer presentations.
  • Strong willingness to travel as needed to oversee daily sales operations within the area.
  • Flexible and solution-oriented – you are open to learning, pivoting as plans adjust, and can adjust your approach quickly.
  • You either have experience in restaurants or can build ‘operator empathy’ for the unique challenges restaurant operators face and engage with that environment.
  • Mission-aligned - to be a great fit, you are not just looking to cash a paycheck, you are excited about our mission, have a passion to change the world for the better.
  • You are excited about joining an early-stage startup, where you will work autonomously on high-impact projects, wear multiple hats, pivot rapidly, and solve critical challenges.
Responsibilities
  • Own the sales funnel and lead execution of our foodservice sales strategy to drive growth, visibility, and hype in our market
  • Build and maintain high-level relationships with key customer stakeholders, distributors, and restaurant partners to meet (and exceed) sales targets.
  • Visit customers (restaurants, universities) to present Tender and our products, build strong relationships, and execute sales
  • Set up and manage our sales CRM, and report on progress against KPIs
  • Monitor sales motions / strategy performance, identify, propose, and implement improvements
  • Support Commercial Leadership in building foundational sales capabilities and infrastructure
  • Partner with existing distributors and drive efforts to build relationships with new distributors
  • Partner with the Marketing / Customer Success team to support existing customers
  • Actively support sales activities at industry events, driving visibility and relationships with key industry players and potential customers
  • Be our eyes, ears, and brain in the market – reporting to leadership on trends, customer needs, competitor activities, and new opportunities

Tender Food creates plant-based meat substitutes aimed at consumers who are environmentally conscious and health-focused. The products are developed using scientific expertise from Harvard University, ensuring high quality and sustainability. Tender Food sells its meat alternatives directly to consumers through its online platform and select retail partners, generating revenue from product sales and potential partnerships with food service providers. Unlike many competitors, Tender Food emphasizes both taste and texture in its offerings, striving to provide a satisfying alternative to traditional meat. The company's goal is to promote a more sustainable food consumption model without sacrificing flavor.

Company Stage

Series A

Total Funding

$22.6M

Headquarters

Somerville, Massachusetts

Founded

2020

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

7%
Simplify Jobs

Simplify's Take

What believers are saying

  • $11M Series A funding boosts production and commercialization efforts.
  • Partnership with Clover Food Lab expands market reach and brand recognition.
  • Growing consumer demand for sustainable, plant-based meats supports Tender Food's mission.

What critics are saying

  • Competition from established brands like Beyond Meat may limit market share.
  • Consumer skepticism towards GMOs may hinder acceptance of cultured meats.
  • Rising ingredient costs could impact pricing strategy and profit margins.

What makes Tender Food unique

  • Tender Food uses novel fiber technology to mimic real meat textures.
  • Founded by Harvard researchers, leveraging cutting-edge science in food technology.
  • Direct-to-consumer model enhances customer relationships and feedback for product development.

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