About the role:

This is a one-of-a-kind opportunity to scale a massive B2B search program for a rapidly growing company that is revolutionizing the supply chain. The Digital Marketing Manager, SEM will be responsible for end to end strategy, planning and execution of the paid search program.  We’re looking for an experienced and growth-minded individual with deep expertise in running best-in-class paid search programs at scale.  

You are the ideal candidate if you are:

• Relentlessly Analytical - you are an expert working with Google/Bing platforms and  digging into all the levers at your disposal to drive results; able to synthesize data across many dimensions and sources into a cohesive and actionable story.   
• Proactive by default and a confidently curious thinker.  Continuously looking for new opportunities to innovate and push the envelope of media excellence. 
• Passionate about learning and keeping current with paid media best practices, emerging trends, and tactics.

Responsibilities:

• Own strategy, execution and optimization for the search channel.
• Scale the paid search program using business knowledge and data. Partner with internal stakeholders across demand gen, website, marketing operations, and product to continuously build and optimize within and cross-channel performance marketing efforts.  
• Vigorously review & monitor campaigns to ensure proper execution & measurability. 
• Proactively identify opportunities for A/B testing, conversion rate optimization, insight and expansion, and see through to implementation.
• Research and use SEM industry trends and competitive analysis to inform strategy
• Closely monitor and analyze WoW and MoM spend and channel performance to provide proactive channel optimizations that improve performance
• Regularly socialize insights on campaign performance to ensure relevant stakeholders have visibility into program performance & roadmap.
• Help develop and report on channel-specific goals and KPIs across the pipeline (from MQL to CAC) 
• Cross functional collaboration: inform and educate internal stakeholders on paid search best practices - stay up to date on the best ways to maximize ROI from every dollar we invest.
• Instinctively understand the need to balance automation with hands-on campaign management

Minimum Qualifications:

• BA/BS degree with 5+ years of applicable job experience
• Paid search expertise:  Demonstrated success in scaling $XXM paid search programs to maturity; in-depth paid search platform knowledge (Google Ads, Microsoft Ads). 
• Advanced Excel and Google Sheets skills: comfortable with pivot tables, sumifs, vlookups, index match, etc.
• Hands on experience with website tagging and analytics with GA4/GTM and similar tools

Preferred Skills:

• Prior B2B and B2C experience a plus; foundational understanding of the nuances between B2B media strategies/sales funnel compared to B2C 
• Be able to transition between providing strategic guidance for your program & executing this strategy hands-on within the search platforms.
• Project management: able to project manage both short term campaign planning and long term vision for paid search strategy
• Excellent verbal and written communication skills
• Extremely self-motivated, self-sufficient, and detail-oriented

The expected compensation range for this position is $109,000 to $128,000 per year. When determining an offer, we take into account a variety of factors that are important in making compensation decisions including but not limited to skill sets; experience and tenure; education and certifications; and other business and organizational needs. The disclosed range estimate is based on market data for the greater San Diego area. Salary bands may, in some circumstances, be adjusted to a different geographic area depending on the candidate’s position and location. In general, Flock Freight targets the mid-point of this salary range.

In addition to salary, full-time employees are also eligible for an equity package and our competitive benefits that support you and your family as part of your total rewards package at Flock Freight. If you are local to San Diego, Chicago, or the surrounding areas, your presence will be expected in one of Flock Freight’s headquarters locations (San Diego or Chicago) in an in-office or hybrid capacity. Ask your recruiter for more specifics about your team’s hybrid policy!