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Digital Marketing Manager
Confirmed live in the last 24 hours
Chicago, IL, USA • San Diego, CA, USA
Experience Level
Desired Skills
Data Analysis
Google AdWords
  • Relentlessly Analytical - you are an expert working with Google/Bing platforms and digging into all the levers at your disposal to drive results; able to synthesize data across many dimensions and sources into a cohesive and actionable story
  • Proactive by default and a confidently curious thinker. Continuously looking for new opportunities to innovate and push the envelope of media excellence
  • Passionate about learning and keeping current with paid media best practices, emerging trends, and tactics
  • BA/BS degree with 5+ years of applicable job experience
  • Paid search expertise: Demonstrated success in scaling $XXM paid search programs to maturity; in-depth paid search platform knowledge (Google Ads, Microsoft Ads)
  • Advanced Excel and Google Sheets skills: comfortable with pivot tables, sumifs, vlookups, index match, etc
  • Hands on experience with website tagging and analytics with GA4/GTM and similar tools
  • Own strategy, execution and optimization for the search channel
  • Scale the paid search program using business knowledge and data. Partner with internal stakeholders across demand gen, website, marketing operations, and product to continuously build and optimize within and cross-channel performance marketing efforts
  • Vigorously review & monitor campaigns to ensure proper execution & measurability
  • Proactively identify opportunities for A/B testing, conversion rate optimization, insight and expansion, and see through to implementation
  • Research and use SEM industry trends and competitive analysis to inform strategy
  • Closely monitor and analyze WoW and MoM spend and channel performance to provide proactive channel optimizations that improve performance
  • Regularly socialize insights on campaign performance to ensure relevant stakeholders have visibility into program performance & roadmap
  • Help develop and report on channel-specific goals and KPIs across the pipeline (from MQL to CAC)
  • Cross functional collaboration: inform and educate internal stakeholders on paid search best practices - stay up to date on the best ways to maximize ROI from every dollar we invest
  • Instinctively understand the need to balance automation with hands-on campaign management
Desired Qualifications
  • Prior B2B and B2C experience a plus; foundational understanding of the nuances between B2B media strategies/sales funnel compared to B2C
  • Be able to transition between providing strategic guidance for your program & executing this strategy hands-on within the search platforms
  • Project management: able to project manage both short term campaign planning and long term vision for paid search strategy
  • Excellent verbal and written communication skills
  • Extremely self-motivated, self-sufficient, and detail-oriented
Flock Freight

201-500 employees

Shared freight shipping software
Company Overview
Flock Freight’s mission is to reimagine the existing freight processes by relentlessly eliminating inefficiency and waste through shared truckload shipping. Flock Freight is striving to make the freight industry by ending the tug of war between shippers and carriers and to also offset emissions to benefit the environment.
  • Unlimited PTO
  • Ownership: stock options
  • 401k
  • Insurance: health, dental, vision
  • Commuter Benefits
  • Paid Parental leave
  • Office amenities: cold brew and kombucha on tap, intramural sports, surf club, and free lunch
Company Core Values
  • All in
  • Be Agile
  • Empower Others
  • Think Big
  • Do the Right Thing