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Vinayak Singh joins PwC as Executive Director. Business Success Elites Team | Aug 27, 2026 Vinayak Singh joins PwC as Executive Director, and it says something about where marketing talent is headed. Vinayak Singh joins PwC as Executive Director this week, closing one chapter of a career spent almost entirely on the client side and opening a very different one inside a Big Four consulting firm. He announced the move on LinkedIn, the way most of these transitions surface these days, thanking the people and organisations who shaped how he thinks about business along the way. It is a short post. But the career behind it is not, and that is really where the story sits. A career built brand by brand. Singh spent close to fifteen years moving through some of the most recognisable names in Indian and multinational consumer business. He started at LG Electronics, first as a product marketing manager and then as a digital marketing specialist, a stretch that ran from 2011 to 2016 and effectively covered the years India's marketing playbook shifted from print and television dominance to digital-first thinking. From there, he moved to Abbott Nutrition, where he headed digital marketing for roughly five years, followed by a shorter stint at Godrej & Boyce as Assistant General Manager for digital marketing. In mid 2022, he took over as Head of Digital Marketing at Bajaj Consumer Care, and by late 2024, he had moved again, this time to Reliance Digital, one of India's largest consumer electronics retailers under the Reliance Retail umbrella. That last role put him at the centre of a business managing thousands of physical stores alongside an expanding online push, a mandate that would have exposed him to omnichannel marketing at a scale few Indian retailers can match. From brand building to advisory work. The jump to PwC marks a genuine pivot, not just another lateral move between brands. In his LinkedIn post, Singh described his journey across digital marketing, brand marketing, e-commerce and omnichannel marketing as work that shaped how he thinks about the role marketing plays in driving what he called meaningful growth. He said he was looking forward to learning from people at PwC and contributing to the opportunities and challenges ahead. Read plainly, that is the language of someone stepping out of operating roles and into advisory ones. Consulting firms have been building out their marketing and customer experience practices aggressively over the past few years, and hiring operators who have actually run digital marketing functions inside large consumer businesses, rather than only advised on them, has become a clear pattern across the Big Four. Singh also holds executive education credentials from the Indian Institute of Management Ahmedabad and the Indian School of Business, credentials that likely support this shift toward strategic and advisory work rather than day-to-day brand execution. Why this appointment matters beyond one resume. On its own, a single executive move rarely tells a big story. But taken alongside a broader trend, senior marketers with strong D2C, e-commerce and data-driven backgrounds are increasingly being pulled into consulting; it points to something real. Companies like PwC are not just building technology and strategy practices anymore; they are building marketing transformation practices, and they need people who have actually sat inside the machine. For Singh, the move represents a bet that his operating experience across LG, Abbott, Godrej, Bajaj Consumer Care and Reliance Digital translates into advisory value for PwC's clients. For PwC, it is one more signal that the firm is serious about deepening its marketing and consumer strategy bench with people who bring scar tissue from real brand jobs, not just frameworks from a slide deck. Whether this proves to be a natural next step or a bigger leap than it first appears will likely become clearer once Singh's specific mandate at PwC takes shape. For now, it is one more data point in a hiring trend that Indian marketing and consulting circles will want to keep watching.

Strategy&, PwC's global strategy consulting business, has agreed to acquire Datasparq, a London-based AI and data consultancy with around 20 employees. The move will enhance Strategy&'s value creation capabilities in the UK, combining strategic expertise with Datasparq's technical capabilities in data engineering and applied AI. The acquisition strengthens Strategy&'s ability to help private equity and corporate clients accelerate growth through data-driven solutions. Following completion, Datasparq's team of AI engineers and data scientists will join Strategy&, creating an expanded proposition across the transaction lifecycle. Datasparq, named a 2026 Great Place to Work in the UK, serves clients including GSK, GXO, and easyJet. The combined business will design and deploy AI solutions from pre-deal diligence through post-deal transformation.

EY adds new partners to Tax service line in Australia. 26 August 2026 Consultancy.com.au EY has strengthened its Tax service line in Oceania with the appointment of five new partners: John Ryan, Hayden Scott, Michael Bona, Glenn O'Connell, and Stuart Landsberg. Based in Brisbane and Sydney, the partners will work across Oceania while also supporting the global EYnetwork. Ian McNeill, EY's Regional Tax Leader for Oceania, said the hires reflect sustained demand across the market at a time when taxation matters are becoming increasingly pressing and complex. "Clients are operating in a more contested and complex tax environment than ever - from cross-border rules and disputes through to transaction execution and technology transformation. Each of these partners brings an outstanding market profile, deep experience and exceptional market focus." John Ryan returns to EY from BHP as a partner in the Tax Tech Transformation practice. He brings deep experience in tax transformation and technology enablement, having led significant technology-focused initiatives within BHP's tax function. Hayden Scott, Michael Bona, and Glenn O'Connell join EY from rival PwC, where they held senior leadership and client roles across international tax, transaction tax and global tax controversy. Scott brings extensive experience in tax controversy and dispute resolution, advising private and multinational clients on complex regulatory matters through negotiation or litigation. He previously led PwC's Tax Controversy and Dispute Resolution practice in Australia and globally. Bona was PwC's leader of International Tax and Transfer Pricing and has led teams advising multinational clients on cross-border tax matters and complex global structures. O'Connell was PwC's tax deals team leader and specialises in infrastructure, real estate and transaction-related tax, with a strong track record advising on major global deals and investments across real assets and private equity. Landsberg, meanwhile, was an international tax partner who worked for more than five years on assignment in New York for PwC. The Tax service line of EY is one of the largest in the professional services market. The practice generated $636 million in revenue in FY25 in Australia and is part of an integrated Oceania network across Australia, New Zealand, Fiji and Papua New Guinea. More on: EY Company profile EY is not a Australia partner of Consultancy.org Partnership information Consultancy.org works with three partnership levels: Local, Regional and Global. EY is a Local partner of Consultancy.org in Netherlands. Upgrade or more information? Get in touch with our team for details.