VP, Influencer

San Francisco, California, United States

Golin is looking for a VP, Influencer to a rock star team of digital strategists, creatives, creators, and analysts to drive best-in-class influencer campaigns and strategies. You’ll counsel and partner with clients and work with your team to drive integrated influencer programming that is high-touch and high-tech and drives ROI. You’ll be their eyes and ears on how to maximize and optimize their content and storytelling and counsel on integration across owned, earned and paid. As part of our agency’s influencer counsel, you’ll keep teams and clients up to speed on the latest trends and provide proactive ways to integrate into their marketing campaigns.

Who We Are:

Golin is a progressive public relations agency with expertise ranging from brand-building and cutting edge digital content, to corporate reputation, healthcare advocacy and measurement. Our roster includes many of the largest consumer brands in the world. Golin aligns earned-first, data-driven creative with the customer journey, to deliver maximum impact for clients and reach a profoundly diverse global market. We Go All In, in everything we do. We’re especially committed to Go All In for our people.

 With best-in-class work that has earned worldwide attention and awards, including the 2024 SABRE Best Large Agency of the Year, 2024 PRovoke Media Best Large Agency to Work For, and 2024 PRWeek U.S. Agency of the Year, there is no better time to join an agency redefining the role of PR and helping companies create change that matters.

What You’ll Do:

• Work in close collaboration with integrated Golin team leaders including account leadership, earned, strategy and creative to deliver best-in-class social media and influencer strategy and work
• Buildand optimize strategic influencer strategies to align with clients goals and objectives
• Foster and maintain productive and influential client relationships and provide strong counsel to clients on best practices
• Identify solutions and work with teams and independently to drive client success and grow relationships
• Experience executing brand-level influencer marketing strategies and ability to communicate them with complete digital fluence
• Serve as expert in fully integrated public relations and digital / social program
• Cultivate a culture of support, growth and partnership among team
• Serve as an ambassador of Golin’s capabilities as it relates to organic and new business opportunities
• Take a leadership and highly visible role in business growth and targeting efforts
• Manage financials, including budgets and billing, projections and staffing
• Leadership experience as a people manager, collaborator, and advocate, a voice for the team and your direct reports

What You Have:

• Bachelor’s degree in marketing, communications or related field with 10-12 years of experience driving and executing digital / social media / influencer marketing campaigns
• Passion for client service and an ability to juggle multiple projects and changing priorities
• Experience managing and leading an account team and working with large fully integrated teams
• Excellent verbal, written, presentation and problem-solving skills
• Ability to execute and measure multifaceted campaigns and day-to-day communications initiatives
• Poise and calm under pressure and a desire to immerse yourself in a client’s business to become a true partner
• Confidence when presenting no matter the size of the group or situation
• A solutions-oriented mindset

Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: a candidate’s skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations.

Salary range:

$120,000 - $219,000

Any request to schedule an interview and any legitimate offer of employment will only come from an authorized representative of Golin. We will never require an applicant to provide sensitive personally identifiable information in order to conduct an interview.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by law.

#LI-DNI