Full-Time
Branding and Communications Specialist
Posted on 9/9/2025
Curriculum Associates
1,001-5,000 employees
Adaptive diagnostics and personalized instruction platform
No salary listed
Bengaluru, Karnataka, India
In Person
 Growth & Marketing (2) |
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- 3 to 5 years of experience in social media, branding, or communication roles in a GCC.
- Excellent verbal and written communication skills.
- Ability to translate complex ideas into engaging, human-centered content.
- Basic design skills using tools like Canva or Adobe Creative Suite.
- Knowledge of analytics tools and the ability to use data to drive decisions.
- Experience managing multiple stakeholders and working in a collaborative, cross-functional environment.
- Strong attention to detail and organizational skills.
- Branding & Communication: Serve as a liaison between the Global Branding & Communication team and CA India to ensure alignment of brand voice and messaging.
- Draft and deliver internal and external communication efforts for CA India, including newsletters, announcements, updates, and employee engagement initiatives.
- Coordinate and contribute to various brand-building activities, campaigns, events, and local initiatives that reflect our mission and culture.
- Ensure all content and communication materials are in line with global brand guidelines and communication standards.
- Content Ideation & Creation: Develop creative content ideas aligned with CA’s brand voice and organizational goals.
- Create engaging posts, reels, videos, and stories tailored to LinkedIn, Instagram, and other relevant platforms.
- Work collaboratively with internal teams and global stakeholders to localize content and get approvals.
- Social Media Management: Plan, schedule, and publish content across all relevant social media platforms using existing workflow.
- Maintain a consistent brand tone and aesthetic across all touchpoints.
- Engage actively with the audience by responding to comments, messages, and inquiries in a timely and professional manner.
- Performance Monitoring & Reporting: Track, analyze, and report social media performance and communication efforts using data insights.
- Optimize strategy and execution based on analytics and engagement trends.
- Public Relations & Partner Management: Work very closely with the external PR partner, ensuring deliveries are met and performance is regularly reviewed.
- Coordinate media requests, press releases, and external visibility opportunities in the India market.
- Collaboration & Campaigns: Support and collaborate on global and regional campaigns, special projects, and initiatives.
- Identify opportunities to collaborate with influencers, educators, or cause-aligned partners to amplify our presence.
- Trends & Innovation: Stay updated on trends, tools, and best practices in social media, branding, and internal communications.
- Bring fresh, creative thinking to how we tell our story and engage our India audience.
- Experience in education, ed-tech, or mission-driven organizations.
- Exposure to internal communication, corporate branding, or employer branding initiatives.
- Understanding of how global brands localize content and campaigns.
Curriculum Associates delivers K-12 education tools, centered on the i-Ready platform, which combines adaptive diagnostics, personalized instruction, and teacher resources to support reading and math. The system uses the i-Ready Diagnostic to profile student performance and guide tailored learning paths, with instruction and materials provided to educators through a district-focused subscription model. The company also offers professional development and ongoing support to help schools implement the program effectively. Unlike competitors, it emphasizes a partnership approach with districts, using data-driven insights and standards-aligned content to differentiate instruction and drive student growth. Its goal is to improve classroom outcomes by providing high-quality, actionable data and instructional resources that enable teachers to meet individual student needs.
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Billerica, Massachusetts
Founded
1969
Simplify's Take
What believers are saying
- Columbus City Schools expands Magnetic Reading through City Year tutoring.
- The Stile acquisition broadens Curriculum Associates into science.
- i-Ready Pro extends reach into middle-school learners.
What critics are saying
- Student-data privacy litigation threatens district trust and procurement cycles.
- A dismissal loss would invite discovery and copycat edtech lawsuits.
- Stile integration can distract management and weaken core reading-math focus.
What makes Curriculum Associates unique
- i-Ready combines adaptive diagnostics, personalized instruction, and teacher-led resources.
- Stile Education adds NGSS-aligned middle-school science to the portfolio.
- AI Labs supports educator-trusted product experimentation and workflow features.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off
Paid Holidays
Performance Bonus
Growth & Insights and Company News
6 month growth
↓ -7%1 year growth
↓ -7%2 year growth
↓ -7%Ellevation Education, a Curriculum Associates company, has launched Ellevation Benchmark, an English language proficiency assessment designed to provide educators with timely data on English Learner progress throughout the school year. The assessment addresses a gap in current systems, where annual proficiency tests arrive too late to inform instruction. Ellevation Benchmark enables up to three assessments per year through 20-minute tests covering speaking, listening, reading and writing domains. The assessment integrates with Ellevation's existing platform, allowing educators to connect growth data directly to instructional planning and professional learning tools. This unified approach aims to help districts manage student progress, compliance and teacher practice within a single system. Ellevation Education currently supports English Learner programmes in more than 1,900 school districts across the United States, serving over 50% of the nation's English Learners.
Curriculum Associates and City Year partner with Columbus City Schools to support literacy development in Grades 3-5. Program leverages Curriculum Associates' Magnetic Reading(TM) program to provide evidence-based literacy instruction in partnership with City Year AmeriCorps members. COLUMBUS, Ohio, Dec. 11, 2025 /PRNewswire/ - Curriculum Associates and City Year are continuing their partnership with Columbus City Schools to help close literacy gaps and strengthen reading proficiency. The collaboration brings targeted literacy support to students in Grades 3-5 through small group tutoring led by City Year AmeriCorps members using Curriculum Associates' Magnetic Reading(TM) program. This year, Trevitt Elementary School and Livingston Elementary School are the schools benefiting from the program, with five AmeriCorps members serving as student success coaches. "This partnership brings together City Year's deep relationships with schools and students and Curriculum Associates' high-quality instructional tools to ensure every student has the opportunity to thrive as a reader, writer, and thinker," said Elizabeth Bassford, vice president of content and implementation at Curriculum Associates. "Together, we're helping students strengthen foundational reading skills and build the confidence they need to explore and understand the world around them." City Year AmeriCorps members leverage their unique "near-peer" relationships with students to deliver engaging, individualized literacy support. Using Curriculum Associates' evidence-based Magnetic Reading(TM) curriculum - designed with Universal Design for Learning principles and built-in supports for English Learners - coaches help students strengthen foundational reading skills while building confidence and joy in learning. "City Year AmeriCorps members build powerful relationships with students that foster a love of learning," said Ruth-Marie Lomax, executive director at City Year Columbus. "By pairing the dedication and enthusiasm of our mentors with a high-quality program like Magnetic Reading(TM), students strengthen their reading skills and grow as confident, capable readers. And learning from near peers adds a level of trust and camaraderie to the experience, creating a community of learners and thinkers." In the first year of the partnership, 80 percent of AmeriCorps members reported increased confidence and ability to support student literacy through the program. Each student success coach receives comprehensive training and ongoing support from Curriculum Associates to ensure fidelity and effectiveness in their tutoring sessions. To learn more about City Year, visit CityYear.org. To learn more about Curriculum Associates, visit CurriculumAssociates.com. About City Year City Year is a trailblazing, youth-powered organization with a dual mission: advancing academic outcomes for all students and developing the next generation of leaders through national service. Research shows the more time a student spends with a City Year AmeriCorps member serving as a student success coach, the better the student outcomes - academically, interpersonally, and in terms of attendance. A public-private partnership, City Year is a proud member of AmeriCorps, operating in 29 US cities with international affiliates in the UK and South Africa. Today, 40,000 alums continue to lead and serve where they live and work. CityYear.org. About Curriculum Associates Curriculum Associates is a mission-driven company dedicated to making Grades K - 12 classrooms better for 17 million students and one million educators by uniting meaningful data insights with high-quality instruction. Port Arthur News partner with educators to deliver a connected portfolio of i-Ready solutions spanning adaptive assessment, personalized instruction, and core curriculum in English language arts and mathematics, supported by expert professional learning and service teams, alongside Ellevation for Multilingual Learners and Stile Education(R) for middle school science. Through its innovation hub, AI Labs, Port Arthur News design forward-looking technologies educators can trust. Port Arthur News measure success by the impact Port Arthur News make on student outcomes and are honored to support the extraordinary work of educators to help every student thrive. View original content to download multimedia:https://www.prnewswire.com/news-releases/curriculum-associates-and-city-year-partner-with-columbus-city-schools-to-support-literacy-development-in-grades-3-5-302639400.html SOURCE Curriculum Associates, LLC
To meet the needs of older learners, Curriculum Associates has introduced i-Ready Pro for middle school.
Curriculum Associates (CA), creators of i-Ready, has acquired Stile Education, an Australian provider of interactive middle school science curriculum aligned with NGSS. This acquisition expands CA's offerings to include science, enhancing their instructional materials with Stile's customizable platform. The move aligns with CA's mission to improve student outcomes through evidence-based solutions and supports their strategic priority of expanding into STEM education.
Curriculum Associates acquires Stile Education, expanding access to high-quality science instruction.