Full-Time

Senior Demand Generation Specialist

Confirmed live in the last 24 hours

OneTrust

OneTrust

1,001-5,000 employees

Data privacy and governance management platform

Compensation Overview

$88.9k - $133.3k/yr

+ Bonus + Equity + Commission

Senior

Company Historically Provides H1B Sponsorship

New York, NY, USA

Candidates must be based in California, Colorado, Connecticut, Nevada, New York, Rhode Island, or Washington.

Category
Growth Marketing
Copywriting Marketing
Growth & Marketing
Required Skills
Lead Generation
Salesforce
Data Analysis
Requirements
  • 5+ years demand generation experience with strong campaign or integrated marketing background, preferred understanding of B2B SaaS technology
  • Experience owning end-to-end execution of multi-channel campaigns: ideating, building, monitoring, testing, optimizing, measuring, and communicating campaigns across multiple channels and cross-functional groups
  • Ability to analyze and comprehend data trends and forecasting + digital performance metrics, with specific experience in Salesforce dashboards and reporting, Adobe Analytics, and Marketo
  • Proficient understanding of paid channels (ppc, social, display), program and funnel applicability and contribution to KPIs
  • Ability to collaborate effectively across multiple internal teams to achieve campaign goals, including the responsibility of leading tactical meetings and facilitating cross-functional discussions
  • Strong presentation skills with experience presenting data-driven performance to executive team
  • A motivated and creative self-sufficient learner who can adapt and thrive in a fast-moving technology and regulatory environment
  • Effective time-management skills, with an ability to multi-task and manage multiple projects
Responsibilities
  • Own the development and execution of quarterly or semi-annual B2B demand generation campaigns that drive awareness for dedicated solutions, and create qualified demand for the OneTrust platform in collaboration with cross-functional Marketing, Sales, and Strategic stakeholders
  • Develop a thorough understanding of persona-driven campaign messaging to execute multiple multi-channel campaigns targeting various personas, industries and use cases
  • Lead and manage the holistic integrated campaign strategy and facilitate regular alignment with supporting teams
  • Curate compelling content that displays an implicit understanding of key messaging themes and target personas
  • Identify gaps and optimize the digital user journey within campaign plans
  • Produce compelling ad and email copy to increase qualified form conversions
  • Regularly implement A/B tests and iterate activities based on data-driven results
  • Understand audience behavior and product maturity to build effective nurture cadences
  • Grasp regional influence over global campaign tactics and be equipped to pivot based on regulatory impacts
  • Leverage field/customer feedback to optimize the lead funnel and deliver high quality leads that will convert to opportunities and revenue
Desired Qualifications
  • Preferred understanding of B2B SaaS technology

OneTrust provides a platform that assists businesses in managing their data privacy, governance, risk, and compliance needs. The platform helps organizations visualize and control their data, addressing the challenge of 'data sprawl' by tracking what data they have, where it is stored, and how it is used. This is crucial for ensuring compliance with various laws and regulations regarding data usage and customer privacy. OneTrust serves a wide range of businesses, from small companies to large enterprises, all of which need to handle data responsibly. The company operates on a subscription model, where clients pay a recurring fee based on their data management needs. OneTrust's goal is to empower businesses to use data ethically and in accordance with legal requirements.

Company Size

1,001-5,000

Company Stage

Late Stage VC

Total Funding

$1.1B

Headquarters

Atlanta, Georgia

Founded

2016

Simplify Jobs

Simplify's Take

What believers are saying

  • OneTrust is on track to surpass $500 million in Annual Recurring Revenue.
  • The company has a growing customer base, including 75% of the Fortune 100.
  • OneTrust's platform is now available in the Microsoft Azure Marketplace.

What critics are saying

  • Emerging privacy tech startups could erode OneTrust's market share.
  • Rapid AI evolution may outpace OneTrust's current platform capabilities.
  • Potential regulatory changes could necessitate costly updates to compliance solutions.

What makes OneTrust unique

  • OneTrust offers a comprehensive platform for data privacy and governance management.
  • The platform integrates compliance, ethics, and ESG needs into a single solution.
  • OneTrust's web-based software is accessible on any device, enhancing user convenience.

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Benefits

Health Insurance

Unlimited Paid Time Off

Stock Options

Performance Bonus

401(k) Retirement Plan

401(k) Company Match

Parental Leave

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

1%

2 year growth

1%
Technology AI Insights
Mar 12th, 2025
OneTrust Unveils Advanced Multi-Scope Compliance Solutions

OneTrust, the market-defining platform that empowers organizations to use data and AI responsibly, has unveiled a series of multi-scope enhancements designed to help businesses stay ahead of evolving compliance requirements.

Mi3
Dec 16th, 2024
Insighten, Onetrust partner to tackle consent management

Insighten, a marketing technology consultancy, is partnering with OneTrust, a global leader in responsible data and AI use in a bid to revolutionise how organisations manage customer consent and preferences, striving for more transparent, personalised, and compliant experiences.

The Software Report
Sep 3rd, 2024
OneTrust Appoints Roger Egan as Chief Revenue Officer

OneTrust appoints roger Egan as Chief Revenue Officer.

OneTrust
Aug 28th, 2024
OneTrust Now Available in the Microsoft Azure Marketplace

OneTrust, the market-defining platform helping organizations use data and AI responsibly, today announced the availability of the OneTrust Platform in the Microsoft Azure Marketplace, an online store providing applications and services for use on Azure.

Channel Futures
Jul 9th, 2024
OneTrust Hires VMware Vet as New CRO

OneTrust has hired VMware vet Roger Egan as its new chief revenue officer (CRO).