MX Smartphone Marketing Manager

Position Summary

Why join our team?

World class, high performing product marketing campaigns across our premium smartphone category!

•A creative, strategic and commercial role within our mobile experience (MX) division

•Best in class marketing executions delivering exceptional commercial savvy, ensuring all investment delivers against our required marketing Key Performance Indicators and revenue targets, with a robust test and learn model

•Creative excellence and brand stewardship working hand in hand with regional and global HQ teams

•Exceptional and successful paid, earned and owned plans fully aligned to the varying audiences and category trends

•Maintain relationships with third-party channels and partnerships driving co-marketing initiatives

•All agency management and bringing together via fast focused loop teams

•A full year and quarterly product marketing strategy across all categories

•A robust working relationship with all MX functions, aligned to wider marketing, sales and omni

•Data and insights driven advisory for all marketing and omni channel executions.

Role and Responsibilities

Your key responsibilities

Execute the Strategy and Deliver Against Commercial Goals

• Aligned to the over-arching MX vision and supported by the team marketing lead, deliver the premium smartphone marketing strategy, launching and sustaining a range of products

• Set objectives with clear Key Performance Indicators and return on investment commitments that deliver against both target areas

• Be responsible for the customer journey, driving conversion across awareness, consideration and purchase intent

• Ensure investment allocation maps commercially, seeking incremental funding for pioneering activities

• Handle agencies for content, creative, paid media, CRM and programme management

• Align to the wider corporate marketing team including social and PR for seamless integration

• Deliver a cadence of measurement ensuring flex for ‘never been done before’ activities

Champion Smartphone Planning and Activation via Exceptional Teamwork

• Work collaboratively and cross-functionally across marketing, the broader organisation and our partners

• Deliver quarterly plans with continuous improvements in how to launch with impact, sustain momentum and deliver commercial alignment

• Handle all plans with a cadence of measurement, delivering strategic clarity and understanding of return on investment

• Deliver a regular cadence of partner communication to update the team on performance

• Own and build strong agency relationships, setting a culture of challenge and support

• Translating your excellent understanding of what motivates consumers, as well as your understanding of competitors, retail and digital

What we need for this role

To be successful, you will possess the following skills and attributes:

• A strong multi-tasker with experience of managing multi-category launches over a sustained period

• Collaborative with the ability to build a network, understand different views, overcome objections, deliver a vision and a plan and then make it happen by working with and through others

• Experience of navigating and delivering in a large, matrixed, multi-national organisation

• Brand and consumer driven to be the voice of the consumer, defining how Samsung products and services can tap into consumer needs and behaviours to generate demand.

• Media literate with an understanding of the media landscape and be able to deliver a media strategy

• Data savvy and able to identify and demonstrate insights and measure performance in real-time

• Externally focused with the ability to understand retail, channel and online needs and deliver messages and comms that will generate demand.

The interview process

• 1st Interview: Product Marketing Lead & Marketing Manager this role is cover for

Skills and Qualifications

Benefits of working at Samsung include

• Hybrid working – 3 days in the office and 2 days at home per week

• Bonus scheme linked to individual, team and company performance

• Pension contribution

• Three volunteering days each year

• Holiday - 25 days plus bank holidays and an additional day off for your birthday

• Access to discounts on a wide range of Samsung products

• Access to a discount shopping portal

• Partner Colleagues are not eligible for certain types of statutory leave such as Samsung Family Leave or Sick Leave policies but may be eligible for statutory payments via their agency

A note on equal opportunities

We are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

* Please visit Samsung membership to see Privacy Policy, which defaults according to your location, at: https://account.samsung.com/membership/policy/privacy. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here: https://europe-samsung.com/ghrp/PrivacyNoticeforEU.html