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Director – Lifecycle & Retention Marketing
Posted on 1/17/2023
United States
Experience Level
Desired Skills
Data Analysis
  • 10+ more years of related experience in direct to consumer CRM role
  • 5+ more years of direct people management experience, preferably including managing managers as well as individual contributors
  • Related work experience which demonstrates an understanding of CRM marketing principles and lifecycle marketing strategies
  • Expert knowledge and skill with data, data management, data activation and statistics, particularly as it relates to CRM and consumer analytics
  • Demonstrated strength in communication and influencing skills; not only written and verbal, but also in the engagement of internal and external business partners
  • Ability to lead presentations and effectively analyze and translate data into actionable business plans
  • Develop, lead, and oversee all strategy creation and planning for email, push, and in app channels to increase new customer engagement and reacquire churned customers
  • Use data to define KPIs and goals across different segments, identify trends, and optimize marketing programs and deliver upon overall company goals
  • Prioritize building, developing, and mentoring the team to ensure we have the roles and skills set that we need to support company goals; with a commitment to inclusivity, diversity, and employee engagement
  • Build the strategy for CRM campaigns including message/content strategy, target audience segmentation, measurement plans, and iterative testing roadmaps
  • Use marketing automation tools to develop transactional, promotional, and informational content strategies
  • Develop best in class learning agendas from experimentation planning and development to scaling the learning
  • Work with our product, data and content teams to design and launch complex automated campaigns using our internal and external tools
  • Design, set up, and drive complex CRM journeys, triggers and automations with static and dynamic content, designed to drive conversion and engagement
  • Define how to establish and track the health of channels through regular reviews of KPIs, reacting quickly to create and implement mitigation plans when health falters
  • Create, refine and continually optimize direct-to-consumer communications (including email, SMS and direct mail) with new martech and models
  • Serve as a CRM business intelligence leader, utilizing analytics to drive customer-centric action plans
  • Own the distribution and presentation of CRM reporting and status to executive stakeholders

201-500 employees

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