App Store Optimization Marketing Coordinator

THE POSITION
Our roster has an opening with your name on it

FanDuel is looking for an ASO Coordinator to support mobile marketing operations through meticulous organization, cross-functional coordination, and performance optimization. Key responsibilities include managing A/B testing processes and documentation, maintaining a strategic content calendar, and coordinating app store submissions (Apple & Google) in alignment with ASO best practices. The position requires tracking invoices and budget allocations, setting seasonal checkpoints for stakeholders, and staying current with mobile industry trends. Success in this role depends on strong organizational and communication skills, familiarity with project management tools, and a collaborative mindset to enhance team performance through shared learnings and process improvements.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN
Everyone on our team has a part to play

In this role, the candidate will manage a variety of administrative tasks and programs critical to mobile marketing operations. They will coordinate A/B testing initiatives and optimize content based on App Store Optimization best practices. Daily responsibilities include managing project timelines and deliverables, maintaining accurate documentation, and tracking invoices and budgets. They will collaborate closely with cross-functional teams such as product, creative, analytics, and finance to align on goals and ensure smooth execution. Additionally, they’ll contribute to ongoing projects involving content calendar planning and campaign performance analysis, while staying current with mobile marketing trends and industry standards.

THE STATS
What we're looking for in our next teammate

• Minimum of 0 to 2+ years of experience in mobile marketing operations, project coordination, or related field
  • Experience supporting and analyzing A/B testing methodologies and tools (e.g. Apple App Store Connect, Google Play Store Console)
  • Familiarity with App Store Optimization (ASO) best practices and app store submission processes
  • Strong organizational skills with the ability to manage multiple projects and timelines simultaneously
  • Proficiency with project management tools such as Jira, Asana, or similar platforms
  • Basic financial acumen, including experience with invoice tracking and budget management
  • Excellent verbal and written communication skills for effective cross-functional collaboration
  • Ability to plan and maintain content calendars in alignment with marketing and business goals
  • Self-starter who stays informed on mobile industry trends, news, and performance best practices
  • Strong attention to detail and commitment to maintaining accurate documentation and process tracking
  • Ability to coordinate seasonal planning and stakeholder check-ins to ensure timely execution

Preferred Qualifications:
• Experience working in a fast-paced, cross-functional team environment
• Familiarity with mobile app performance metrics and analytics tools (E.g. Sensor Tower, data.ai)

Nice to Haves:
• Prior experience in a mobile-first or digital product environment
• Exposure to marketing or growth roles within tech or app-based companies

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.  

In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

PLAYER BENEFITS
We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level.

FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.

FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email[email protected].

The applicable hourly range for this position is $29.33 - $36.54 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

#LI-Hybrid