Full-Time
$80k - $95k/yr
Junior, Mid
Los Angeles, CA, USA
Company Size
201-500
Company Stage
Growth Equity (Venture Capital)
Total Funding
$46M
Headquarters
San Francisco, California
Founded
2012
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Flexible Work Hours
Unlimited Paid Time Off
Phone/Internet Stipend
Home Office Stipend
Stay InformedGet Industry News In Your Inbox…Sign Up Today. The full unveiling of the Nintendo Switch 2, Mario Kart World and more on April 2nd has had a knock-on effect on multiple Nintendo mobile apps. Leading the pack, the Nintendo Switch Online app saw a 109% daily download surge on April 2nd, according to Sensor Tower data, likely triggered by its appearance in the Switch 2 Direct
Stay InformedGet Industry News In Your Inbox…Sign Up Today. The games industry moves quickly and while stories may come and go there are some that we just can't let go of…. So, to give those particularly thorny topics a further going over we've created a weekly digest where the members of the PocketGamer.biz team share their thoughts and go that little bit deeper on some of the more interesting things that have happened in mobile gaming in the past week
Stay InformedGet Industry News In Your Inbox…Sign Up Today. Netflix has cancelled its Netflix Stories interactive fiction IP as part of the company’s new games strategy. The streaming firm confirmed the news to PocketGamer.biz. The catalogue of narrative-driven titles featured in the Netflix Stories app includes Love is Blind, Perfect Match, and Virgin River
Stay InformedGet Industry News In Your Inbox…Sign Up Today. Pokémon Trading Card Game Pocket saw a 265% daily revenue surge upon the launch of its latest card set, Shining Revelry. Released on March 27th, 2025, it features over 110 new cards and includes rare shiny variants which depict various Pokémon in alternate colour schemes
Over the past decade, the mobile gaming industry has dramatically evolved, becoming the cornerstone of monetisation strategies. From cosmetic upgrades to gameplay enhancements, IAPs have fueled the growth of free-to-play games and reshaped consumer spending habits.As we look ahead to 2025, the landscape is poised for another transformation, driven by advanced technologies and shifting consumer expectations. To explore these changes, we spoke with Kseniia Maiboroda, CEO and Co-Founder of Elevatix, a leader in AI-driven monetisation solutions for mobile games.Pocketgamer.biz: What are your thoughts on the current state of IAPs in mobile gaming?Kseniia Maiboroda: In-app purchases have been instrumental in driving revenue for mobile games, but the market is showing signs of fatigue. Players are increasingly wary of repetitive models like pay-to-win mechanics or microtransactions for cosmetic items. While these approaches have been lucrative, they often fail to engage players meaningfully. Today’s consumers are looking for value-driven experiences—purchases that enhance their connection to the game rather than disrupt it."What key trends do you foresee shaping IAPs in 2025?Several exciting trends are emerging that will redefine how players interact with in-app purchases:Personalisation: AI-driven recommendations will tailor offers based on individual user behaviour and preferences, creating a more relevant and enjoyable experience.AI-driven recommendations will tailor offers based on individual user behaviour and preferences, creating a more relevant and enjoyable experience