Director – Global Brand Strategy & Consumer Engagement
Confirmed live in the last 24 hours
Sol de Janeiro

201-500 employees

Brazilian-inspired beauty care products from the Amazon
Company Overview
Sol de Janeiro is a beauty company that stands out for its unique Brazilian-inspired approach to beauty products, utilizing potent super ingredients from the Amazon to create effective and enjoyable beauty care experiences. The company's culture is vibrant and inclusive, reflecting the lively spirit of Brazil, and it maintains a strong connection with its customers through regular updates and special promotional offers. Its competitive advantage lies in its unique product offerings, customer engagement, and its commitment to providing high-quality, transformative beauty solutions.
Consumer Goods

Company Stage

N/A

Total Funding

$14.6M

Founded

2015

Headquarters

New York, New York

Growth & Insights
Headcount

6 month growth

46%

1 year growth

111%

2 year growth

198%
Locations
New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Branding/Brand Strategy
Data Analysis
Marketing
Segment
Communications
CategoriesNew
Business & Strategy
Growth & Marketing
Requirements
  • Bachelor's degree in Marketing, Business, or related field; MBA preferred
  • 10+ years of experience in integrated marketing, with at least 5 years in a leadership role
  • Strong experience in developing and executing GTM strategies, preferably in the beauty or CPG industry
  • Exceptional cross-functional collaboration skills
  • Proficient in marketing analytics tools
  • Excellent communication and presentation skills
Responsibilities
  • Lead the development of global go-to-market consumer engagement frameworks, authentically connecting the brand to global target audiences
  • Support Creative & agency briefing for brand and consumer engagement tactics, including launch activations, media, social, and influencer
  • Collaborate closely with the Global Product Marketing team to ensure that the toolkit strategies are in alignment with overarching category and brand objectives. This involves regular meetings, data sharing, and strategy sessions to create a cohesive brand message
  • Lead the internal creative team through the entire marketing process, from the initial briefing to the final execution and subsequent optimization. This involves providing clear and constructive feedback to ensure the creative output is aligned with brand strategies and objectives
  • Act as the liaison between the global marketing team and regional teams to ensure that the toolkits are localized effectively and that deliverables reflect market needs
  • Foster collaborative relationships with other integrated marketing leaders such as those in Media, PR, Social, and Trade Marketing. This is to ensure that all marketing activities are aligned and integrated, offering a seamless consumer experience
  • Partner with Executive Director of Global Brand Strategy & Consumer Engagement team to build innovative “big bet” campaign, launch, and always-on activation frameworks that authentically connect the brand to our target audiences
  • Serve as the center of excellence for platform recommendations and activation strategies, ensuring that global initiatives can be adapted and executed by regional and local teams
  • Work closely with Creative, Product, and Commercial teams to ensure a cohesive and consistent consumer journey through the marketing funnel
  • Partner with Category Manager to effectively brief Creative on seasonal storytelling and asset needs to ensure best-in-class execution and delivery of seasonal consumer marketing campaigns
  • Develop strategic external partnerships and execute high-impact marketing programs to drive global growth, retention, and awareness
  • With Senior Manager, Promotions, manage strategy and execution of promotional support for launch programs, including integration with influencer initiatives, brand partnerships, and merch bundles
  • Provide updates on global competitive activity, trends, and industry best practice in monthly content planning meetings, 360 and creative brainstorm
  • Develop a deep understanding of market and customer segment opportunities to create campaigns that drive revenue goals
  • Support the management of the Global Brand Strategy & Consumer Engagement budget