Analytics Associate Director

Job Description

We are looking for a highly skilled Analytics Associate Director to join our amazing data team at Digitas.

You will be a key member of the Samsung UK team, you’ll join Constellation, our Power of One solution for Samsung globally. Constellation is a cross-functional team that partners with Samsung across Paid media, Owned media (CRM and Customer Marketing) Data & Analytics and Commerce

 As a key member of the team your role will consist of the following:

Key aspects:

• Partner with both Samsung’s internal teams & the Publicis cross-agency teams to drive us towards our overall objectives of delivering end-to-end journey orchestration, integrated media planning and deep dive analysis. To do this, you will need to lead the team to:
  • Succinctly tell stories that change marketing behaviour, media planning, delivering measurable business uplift
  • Improve the cross-channel feedback loop between insight & recommendation, ensuring data-informed hypotheses form the foundation of all future activity
  • Continue to refine & formalise an always-on cross-division testing programme
  • Break down silos (internally & with the client), while effectively managing expectations (internally & with the client)
• Most importantly, you will need to be a great people manager, motivating & growing talent as well as a leading & inspiring your team to deliver robust & clever work that creates value

Qualifications

To be successful in this role you will need:

• Ability to navigate a client’s internal silos as well work within an agency environment. Has a track record of working collaboratively with technology, strategy & creative teams
• Experience in managing performance marketing teams across acquisition, in-life & retention programmes
• Experience of working with Media planning teams and strategists
• Expertise in Paid Media analytics, digital media platforms, onsite KPIs, ways of working
• Experience in research tools such as GWI, TGI, YouGov
• Track record of extracting insights from data & using them to tell compelling stories to senior decision-makers
• Awareness of work ranging from Data Visualisation, Media, CRM, Web & Social Analytics, Statistics, Data Sciences & Data Engineering
• Ability to see the bigger picture and to understand how different elements, teams and activities fit together to make clear strategic recommendations to clients
• Ability to manage multiple workstreams, distribute tasks, manage priorities and ensure quality delivery on time
• Leadership and significant people management experience of driving teams to deliver great work, stay motivated and enjoy their jobs