Vice President

About the Role

We’re looking for a dynamic VP, Strategy & Analytics to lead the insight-led thinking and innovation for one one of our most high-profile accounts. This leader will sit at the intersection of cultural intelligence, creative storytelling, and influencer strategy - elevating how we translate insights into breakthrough campaigns that drive measurable impact. In this role, you’ll architect how data - cultural, behavioral, performance, and platform - drives smarter, faster, and more impactful decision-making across campaigns.You’ll oversee a team of strategists and analysts, guiding the development of campaign strategy from briefing through execution, and collaborating across functions to ensure alignment between brand ambition, audience needs, and creator-led content.

This is a pivotal leadership role, overseeing both the strategy and day-to-day application of insights across influencer campaigns, always-on performance reporting, and innovation planning for one of the divisions.

Roles & Responsibilities

Lead the Insight Engine

• Help to define and evolve the strategy and analytics vision for the team, establishing methodologies that tie creator-led work directly to business impact.
• Translate performance data, cultural signals, and audience behaviors into strategic recommendations, creative briefs, and platform-specific activations.
• Guide the team in turning data into clear narratives that move clients from insight to action.

Drive Strategy Through Intelligence

• Identify trends and opportunities using social listening, platform analytics, audience segmentation, and campaign benchmarking.
• Shape campaign strategy grounded in behavioral insights, platform dynamics, and performance data.
• Ensure creator strategies ladder to audience insights, content trends, and performance metrics driving brand goals.
• Collaborate with Creative Strategy to develop insight-led territories, storytelling frameworks, and content approaches.

Champion Performance & Optimization

• Build scale best practices for campaign measurement, real-time reporting, and post-campaign insights that drive optimization.
• Partner with Client Services to evolve how we frame success for our brands.
• Help operationalize analytics across teams through tools, dashboards, and process innovation.

 Leadership & Cross-Functional Impact

• Lead and mentor a team across strategy, analytics, and insights - setting high standards for rigor, creativity, and execution.
• Act as a strategic advisor and thought partner to senior clients, translating data into direction and opportunity.
• Bridge the gap between strategy, creative, and creator, ensuring insights fuel every state of a campaign and are driving everything we do for our brands.
• Support key initiatives, pitches, and innovation planning that showcase the power of data-driven influence.

Who You Are

• A hybrid leader with 10+ years of experience in strategy, data analytics, and media insights - at agencies, platforms, or marketing-tech organizations.
• Experience in the beauty, skincare, or personal care category is highly valued - and an understanding of the category’s pace, nuance, and consumer mindset is key to success in this role.
• A proven team builder with 5+ years managing high-performing teams in a fast-paced, cross-functional environment.
• A confident communicator who can distill complex insights, influence senior clients, and build trust.
• Equally comfortable shaping big-picture strategy and diving into technical details.
• Fluent in social, digital, and influencer analytics tools (e.g. CreatorIQ, Tubular, NetBase, Talkwalker, Meta/YouTube/TikTok dashboards, etc.).
• Skilled in synthesizing data into strategic direction - connecting the dots between cultural cues, audience behavior, and performance outcomes.
• Obsessed with staying ahead of platform shifts, performance benchmarks, and creator economy trends.
• Must be physically based within commuting distance of NYC

Why This Role Matters

As influence becomes a defining force in brand building, strategy must be driven by evidence, not instinct. This role ensures every campaign is not only culturally relevant and creatively sharp, but also grounded in performance insights, audience data, and measurable outcomes. You’ll help set a new standard for strategy—predictive, actionable, and built for growth.