Simplify Logo

Full-Time

Senior Web Analyst

Experience Analytics

Confirmed live in the last 24 hours

Horizon media

Horizon media

Media agency specializing in advertising campaigns

Social Impact
Consumer Goods
Entertainment

Compensation Overview

$95k - $115kAnnually

+ Bonus

Mid, Senior

New York, NY, USA

Hybrid position requiring in-office presence.

Category
Business Research
Business & Strategy
Required Skills
SQL
Tableau
Marketing
Looker
Data Analysis
Google Analytics
Requirements
  • Bachelor's degree in a related field (e.g. marketing, statistics, etc)
  • 4+ years of experience in a web analytics role, with a focus on Google Analytics / GA4, ideally within an agency
  • Strong understanding of web analytics tools, such as Adobe Analytics or Google Analytics
  • Experience with tag management tools, such as Google Tag Manager or Adobe Launch
  • Experience with A/B testing, data visualization and analysis tools, such as Excel and Tableau
  • Good understanding of descriptive statistics
  • Experience working in an agency setting
  • SQL knowledge is a plus
  • Willingness and desire to get trained and certified on additional platforms is required
Responsibilities
  • Conducts comprehensive analysis for clients and other internal Night Market teams, regarding performance and trends of marketing initiatives, as well as their impact on the client business
  • Serves as an individual contributor in completing analytics work on behalf of clients
  • Leads the development of a client-specific measurement strategy, including a measurement framework (e.g. model) for assessing experience performance as well as a measurement plan for enablement against with new or optimized existing key performance indicators in support of strategic business objectives
  • Collaborates closely with senior members of the Experience Analytics team, as well as the Commerce Consulting team, in development of measurement strategy aligned to business or marketing objectives, and an analytics roadmap to mature the client’s analytics program
  • Delivers actionable insights and consistent root-cause analysis for rapid decision-making across clients
  • Analyzes website data for discovery of user pain points, feature usage patterns, and user conversion drivers
  • Executes a variety of analysis techniques such as funnel, clickstream, heatmap and segmentation, along with the ability to communicate insights with clarity and meaning for the business.
  • Creates and maintains dashboards and data transformations from multiple sources, with experience in data visualization platforms and BI tools such as Datorama, Tableau, Looker, or DataStudio
  • Ensures necessary website analytics tracking / tag management is in place and accurately reporting using tools like Adobe Launch, Google Tag Manager, or Tealium
  • Assesses gaps in tracking and sets requirements for new tracking implementations
  • Partners with internal Night Market teams, such as Customer Experience (CX) or Experience Optimization (incl. CRO), to deliver insights and develop measures/reports specific to the team's needs
  • Partners with non-Marketing clients, such as Merchandising, and broader Horizon teams, such as Media, to deliver insights and develop measures/reports specific to the team's need

Horizon Media creates and manages advertising campaigns for a variety of clients, including brands and corporations. The company offers customized media solutions that encompass digital marketing, social media campaigns, and traditional advertising strategies. Clients pay for Horizon Media's expertise in executing effective campaigns, which helps them increase their visibility and engage with their target audiences. Horizon Media stands out from competitors by emphasizing diversity, equity, and inclusion in its work environment and campaigns. The company's goal is to amplify the presence of its clients in the market while reflecting the diverse communities it serves.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

N/A

Simplify Jobs

Simplify's Take

What believers are saying

  • Horizon Media's leadership in sustainability, exemplified by hosting the Sustainable Media Summit, positions it as a forward-thinking agency committed to addressing climate change.
  • The company's diverse client base across industries like entertainment, sports, and health provides employees with varied and dynamic project opportunities.
  • Recognition through awards like the 2021 Campus Forward Award and partnerships with high-profile figures like Michael B. Jordan enhance the company's reputation and employee pride.

What critics are saying

  • The highly competitive media and advertising market requires Horizon Media to continuously innovate to maintain its leadership position.
  • Balancing diverse client needs while maintaining a strong focus on sustainability and DEI initiatives could strain resources and operational efficiency.

What makes Horizon media unique

  • Horizon Media's commitment to diversity, equity, and inclusion sets it apart in the media agency landscape, ensuring a work environment that reflects the diverse communities it serves.
  • Their strategic partnerships, such as with TikTok and the Earth Public Information Collaborative (EPIC), enable them to offer unique campaign opportunities and sustainability-focused initiatives.
  • Horizon Media's recognition as the largest U.S. media agency by AdAge Data Center 2023 underscores its industry leadership and extensive client reach.