Full-Time

Senior Web Analyst

Experience Analytics

Posted on 11/1/2024

Horizon media

Horizon media

Media agency specializing in advertising campaigns

Consumer Software
Consumer Goods
Entertainment

Compensation Overview

$95k - $115kAnnually

+ Bonus

Senior

New York, NY, USA

Hybrid position requiring in-office presence.

Category
Data Analysis
Data & Analytics
Required Skills
Datorama
Data Science
SQL
Tableau
Web Development
Looker
Google Analytics
Requirements
  • Bachelor's degree in a related field (e.g. marketing, statistics, etc)
  • 4+ years of experience in a web analytics role, with a focus on Google Analytics / GA4, ideally within an agency
  • Strong understanding of web analytics tools, such as Adobe Analytics or Google Analytics
  • Experience with tag management tools, such as Google Tag Manager or Adobe Launch
  • Experience with A/B testing, data visualization and analysis tools, such as Excel and Tableau
  • Good understanding of descriptive statistics
  • Experience working in an agency setting
  • SQL knowledge is a plus
  • Desire to learn web development or data science is a plus
  • Excellent communication and presentation skills
  • Collaborative, team-oriented, and focused on building and sustaining team member engagement
  • Comfortable in a startup environment: hard working, resourceful, flexible, resilient, positive, able to handle imperfect information, real-time problem solving and rapid change
  • Training and certification in GA4 as mentioned above preferred
  • Willingness and desire to get trained and certified on additional platforms is required
Responsibilities
  • Conducts comprehensive analysis for clients and other internal Night Market teams, regarding performance and trends of marketing initiatives, as well as their impact on the client business
  • Serves as an individual contributor in completing analytics work on behalf of clients
  • Leads the development of a client-specific measurement strategy, including a measurement framework (e.g. model) for assessing experience performance as well as a measurement plan for enablement against with new or optimized existing key performance indicators in support of strategic business objectives
  • Collaborates closely with senior members of the Experience Analytics team, as well as the Commerce Consulting team, in development of measurement strategy aligned to business or marketing objectives, and an analytics roadmap to mature the client’s analytics program
  • Delivers actionable insights and consistent root-cause analysis for rapid decision-making across clients
  • Analyzes website data for discovery of user pain points, feature usage patterns, and user conversion drivers
  • Executes a variety of analysis techniques such as funnel, clickstream, heatmap and segmentation, along with the ability to communicate insights with clarity and meaning for the business
  • Creates and maintains dashboards and data transformations from multiple sources, with experience in data visualization platforms and BI tools such as Datorama, Tableau, Looker, or DataStudio
  • Ensures necessary website analytics tracking / tag management is in place and accurately reporting using tools like Adobe Launch, Google Tag Manager, or Tealium
  • Assesses gaps in tracking and sets requirements for new tracking implementations
  • Partners with internal Night Market teams, such as Customer Experience (CX) or Experience Optimization (incl. CRO), to deliver insights and develop measures/reports specific to the team's needs
  • Partners with non-Marketing clients, such as Merchandising, and broader Horizon teams, such as Media, to deliver insights and develop measures/reports specific to the team's need

Horizon Media creates and manages advertising campaigns for a variety of clients, including brands and corporations. The company offers tailored media solutions that encompass digital marketing, social media campaigns, and traditional advertising strategies. Clients pay for Horizon Media's expertise in executing effective campaigns, which helps them enhance their visibility and engage with their target audiences. Unlike many competitors, Horizon Media emphasizes diversity, equity, and inclusion in its work environment and campaigns. The company's goal is to amplify the presence of its clients through effective advertising while reflecting the diverse communities it serves.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2013

Simplify Jobs

Simplify's Take

What believers are saying

  • Partnership with Akkio enhances data-driven strategies for precise advertising targeting.
  • Tim Rich's appointment as head of AI solutions boosts innovative campaign strategies.
  • Collaboration with Burst highlights commitment to diversity, enhancing brand reputation.

What critics are saying

  • Rapid expansion with One Horizon may strain resources, affecting service quality.
  • AI strategy integration challenges could arise with Tim Rich's new role.
  • Dependency on Akkio's technology may affect operational flexibility.

What makes Horizon media unique

  • Horizon Media's One Horizon offers integrated marketing solutions, enhancing client service offerings.
  • The company's focus on sustainability aligns with consumer demand for responsible brands.
  • Horizon Media's commitment to diversity strengthens brand loyalty among socially conscious consumers.

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