Senior Search Strategist
Confirmed live in the last 24 hours
Toronto, ON, Canada
Experience Level
  • 5+ years of search experience, ideally with large brands
  • Strong presentation and data storytelling skills, with an emphasis on crafting compelling visual stories in slide format
  • Demonstrated achievements in systematically improving search performance that translated into traffic and conversion growth
  • Strong analytics skills, and experience with analytics and data visualization tools like Google Analytics, Google Data Studio, Adobe Analytics, Google Search Console, etc
  • Experience with third-party SEO/SEM technologies and tools, like SEMrush, Ahrefs, ScreamingFrog, etc
  • Strong content strategy skills, ideally with experience in data-driven content creation
  • Excellent business acumen, results-orientation and written communication skills
  • Strong Excel skills, including pivot tables, vlook-ups, and comfort working with large data sets
  • Strong understanding of technical SEO and the web development process, including a working knowledge of JavaScript and relevant frameworks
  • Use search data (in conjunction with other research sources) to understand user intent, drive content strategies, and identify business opportunities for clients
  • Define success metrics and translate SEO results to business objectives
  • Pitch and implement new search projects and service offerings
  • Collaborate with multidisciplinary teams to incorporate SEO strategies and best practices
  • Deliver actionable insights to clients through insightful, visually compelling reports (including implications and strategic recommendations)
  • Optimize across multiple social and search channels (e.g. YouTube) to maximize brand and content visibility
  • Conduct regular SEO audits and competitive analyses
  • Effectively convey SEO concepts, strategies, and success stories to both clients and colleagues in a concise and easy-to-understand manner
  • Develop frameworks and processes to systematically track and improve search performance
  • Advise on technical website development to maximize search indexability and visibility, including JavaScript SEO and accessibility considerations
  • Define search-driven guidelines and requirements for page content, copy, page speed, accessibility, indexability, structured markup, site architecture, URL structure, page titles, meta descriptions, headings, anchor text, internal linking, site maps, etc
  • Monitor, analyze, and report on search results and performance to both internal and external stakeholders
  • Keep current with the latest digital trends to identify potential applications for clients like speed, voice search, AI, machine learning automation, omnichannel search optimization, and more
Critical Mass

501-1,000 employees

Digital experience design agency
Company Overview
Critical Mass was founded when a design visionary and a successful entrepreneur came together with a focus on digital experiences in a rapidly evolving space. Critical Mass has helped global brands reimagine digital and transform their businesses though strategic consulting, innovative creative ideas and cutting-edge technology thinking.
  • Professional Development Spending Account that can be used for conferences, courses, subscriptions, books
  • Competitive pay and benefits
  • Match charitable donations up to $100USD
  • Flexible, reasonable work-from-home arrangements whenever possible
Company Core Values
  • Honest
  • Inspired
  • Driven
  • Purposeful
  • Real
  • Equal