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Performance Marketing Manager
Search and Paid Social
Confirmed live in the last 24 hours
Locations
San Francisco, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Amplitude
Data Analysis
Google AdWords
Management
Marketing
Research
SQL
Writing
Looker
Requirements
  • Minimum 3+ years managing Google Ads (Search, Display, Video, Discovery) and Facebook/Meta Ads
  • At least 3+ years successfully working in a highly cross-functional role managing and influencing projects from start to finish
  • Minimum 2 years experience owning SEM and Paid Social programs from design to launch to ongoing optimization
  • Knowledge expert across Google Ads and Facebook/Meta ads with insights into industry, bidding, targeting, creative, and platform best practices and trends
  • Experience restructuring and scaling Google and Facebook Ad accounts to hit KPI targets, including a strategic roadmap, outlining measurable primary and secondary KPIs and objectives, influencing channel-first creative needs, and daily channel management
  • Experience with A/B and Conversion Lift testing and comfort with regression analysis or other advanced analytics techniques
  • Excellent verbal and written skills with exceptional organizational skills, multi-tasking capabilities, and attention to detail
  • Substantial experience pulling data and generating reports to generate strategic insights
  • Bachelor's degree or equivalent work experience
  • T-shaped growth marketing skill set: we're looking for performance marketing generalists that can pinch-hit in any given domain of marketing, while drawing on the skills and insights from a singular area of deep specialization
Responsibilities
  • Efficiently acquire customers by owning strategy, planning, implementation, analysis, and the bottom line for Google Ads (Search, Display, Video, Discovery) and Facebook/Meta Ads
  • Manage and work alongside our agency partners to augment marketing team resources to design and manage Search and Paid Social campaigns including account structure, keyword research, audience targeting, ad copywriting, bid strategies, optimization events, landing page development and other core PPC and Paid Social functions
  • Partner closely with data analytics, business operations, creative teams, marketing operations, organic social, communications, and other cross-functional teams to build best-in-class campaigns
  • Build, monitor, track, and proactively deliver ongoing performance reports and analyses with a focus on efficiently increasing channel scale
  • Identify growth opportunities and develop/manage an experimentation roadmap with robust A/B testing techniques for PPC and Paid Social campaigns
  • Work through automation, tagging, and data integrity issues with cross-functional partners in Product, MarTech, Analytics, etc
  • Stay up-to-date with latest trends and best practices in Search and Paid Social campaigns
  • Gain a deep understanding of our products and services, and competitors to formulate a plan to increase traffic
  • Expert writing skills specific to Search Copy
  • A creative mind to build & manage a content calendar to support Search and Paid Social initiatives. Work with our Creative Effectiveness team to identify new areas for creative development
  • Inform the technical roadmap for Search and Paid Social. Work directly with the Growth Product and MarTech teams to define technical requirements and deliver continuous channel improvements
  • Monitor channel and search engine updates to understand algorithm changes and proactively adjust strategies to maximize performance
  • Work with Data to develop and leverage rigorous measurement strategies to assess the impact and opportunities of acquisition campaigns
Desired Qualifications
  • Experience with SQL, Looker and Amplitude is a plus
  • Experience with DCO and Creative Automation platforms is a plus
MasterClass

501-1,000 employees

Online education platform
Company mission
MasterClass provides online lessons from the experts and professionals in each field.