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Full-Time

Senior Director

Business Development

Posted on 10/30/2024

The Trade Desk

The Trade Desk

1,001-5,000 employees

Demand-side platform for digital advertising

Data & Analytics
Consumer Software

Senior

Toronto, ON, Canada

Category
Business Development
Business & Strategy
Requirements
  • A proven track record in online advertising outbound sales
  • Experience at an online publisher, ad network, ad exchange, ad server, SEM platform, DSP, or other online advertising role
  • Existing relationships with decision makers at major agencies and advertisers
  • Experience establishing longstanding, consultative client relationships.
  • Strong quantitative skills and negotiation’s ability, able to lead commercial negotiations for large global accounts
  • An authentic leader driven by generosity, grit and openness.
  • Strong communication skills with an ability to speak with C-level clients.
  • Passion for owning a room, closing deals, and getting wins.
  • Proven track record of exceeding revenue expectations
Responsibilities
  • Oversee and build upon relationships with senior leadership at HOLDCOs and Brands.
  • Create and drive a strategic plan, and a lead a team to achieve revenue goals and drive customer value with agencies and brands.
  • Communicate the value of our media buying platform by aligning The Trade Desk’s media buying philosophy with our client’s.
  • Identify and close strategic up-selling opportunities by understanding core client business needs.
  • Work cross-functionally with global client services and trading teams to enable agencies to deliver best in class outcomes for brands.
  • Communicate the value of The Trade Desk media buying platform through detailed demonstrations of the product.
  • Attract, develop and retain top talent
  • Make a positive contribution to The Trade Desk company culture.
  • Work closely with product, marketing, and revenue teams to constantly optimize efforts relating to company-wide goals.

The Trade Desk provides a demand-side platform (DSP) that allows advertisers to purchase digital advertising space automatically across various channels, including display, social media, and connected TV. The platform uses real-time bidding (RTB) to facilitate live auctions for ad impressions, giving clients the ability to optimize their campaigns effectively. What sets The Trade Desk apart is its focus on transparency in measurement and reporting, enabling advertisers to see the performance of their campaigns clearly. The company's goal is to empower advertisers to make informed decisions and achieve better results with their ad spending.

Company Stage

Series C

Total Funding

$318.6M

Headquarters

Ventura, California

Founded

2009

Growth & Insights
Headcount

6 month growth

6%

1 year growth

14%

2 year growth

30%
Simplify Jobs

Simplify's Take

What believers are saying

  • The Trade Desk's innovative technologies like UID2 and OpenPath position it as a leader in the evolving digital advertising ecosystem.
  • Strategic partnerships with major players like Fox and LG Ad Solutions expand The Trade Desk's reach and influence in the market.
  • The company's focus on privacy-conscious solutions aligns with global regulatory trends, potentially attracting more clients concerned with data privacy.

What critics are saying

  • The competitive landscape includes giants like Google and Amazon, which could impact The Trade Desk's market share.
  • The reliance on partnerships for technology integration may pose risks if these partnerships falter or if partners develop competing solutions.

What makes The Trade Desk unique

  • The Trade Desk's Unified ID 2.0 (UID2) offers a privacy-conscious alternative to third-party cookies, setting it apart in the digital advertising landscape.
  • Their platform's transparency in measurement and reporting provides clients with unparalleled insights into campaign performance, unlike many competitors.
  • The Trade Desk's extensive partnerships, such as with Fox and Hightouch, enhance its capabilities in audience targeting and campaign measurement across multiple channels.

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