Demand Generation and Marketing Operations Manager
Posted on 2/3/2024
Laika

51-200 employees

Comprehensive compliance management software and services
Company Overview
Thoropass is a company that excels in the field of compliance, offering a comprehensive platform that simplifies the process of meeting various regulatory standards, making it an ideal workplace for those interested in this niche. The company's culture is centered around expertise and efficiency, utilizing a blend of advanced automation and in-house auditors to ensure accurate and swift compliance checks. As an industry leader, Thoropass is dedicated to removing compliance as a barrier to progress, allowing businesses to focus on growth and innovation, demonstrating its competitive advantage in the market.

Company Stage

Series C

Total Funding

$100.8M

Founded

2019

Headquarters

New York, New York

Growth & Insights
Headcount

6 month growth

-2%

1 year growth

-2%

2 year growth

-2%
Locations
United States
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Market Research
Communications
Wordpress
Hubspot
SEO
Salesforce
Marketing
Data Analysis
Google Analytics
CategoriesNew
Operations & Logistics
Growth & Marketing
Requirements
  • Minimum of 6 years of experience in demand generation, preferably within the technology industry, with a focus on B2B
  • Proficiency in marketing automation platforms, CRM systems, and analytics tools. Experience with platforms such as HubSpot, Salesforce, Google Analytics, and conversion rate optimization tools is required
  • Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions
  • Excellent written and verbal communication skills
  • Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously and meet deadlines
Responsibilities
  • Deeply understand the Thoropass product, users and buyer’s journey and partner with the Head of Growth on strategy that is innovative and appropriate for Thoropass’ funnel and market
  • Serve as the marketing operations lead within the growth team. Managing tools like: VWO, SEMRush, GA, GSC, Wordpress, and HubSpot
  • Day to day management of our website, CRO experiments, and marketing automation platform
  • Continuously analyze demand funnel and campaign performance data, derive insights, optimize programs, and clearly communicate results to key stakeholders
  • Build strategy and manage vendor relationships for Thoropass’ Search Engine Optimization program
  • Project manage SME-led articles and content
  • Keep abreast of industry trends, competitor activities, and emerging technologies in the compliance ecosystem
  • Leverage market research to identify new demand generation opportunities and innovative approaches
Desired Qualifications
  • Preference for Greater NYC candidates