Email Marketing Manager

Salary Range: 120000 to 130000 (Currency: USD) (Pay period: per-year-salary)

Core Role Responsibilities

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Email Marketing:
• Manage the end-to-end email marketing process, collaborating with developers and graphic artists on email design/development, list segmentation, email personalization, A/B testing, deployment, and post-mortem performance analysis 
• Develop and execute effective email marketing campaigns to nurture leads and engage Window Nation’s target audience 
• Collaborate with cross-functional teams to create compelling email content, including newsletters, promotional offers, and event invitations 
• Monitor email deliverability, open rates, click-through rates, and conversion metrics to continuously optimize campaign performance


SMS Marketing:
• Strategize and implement effective SMS marketing campaigns to drive customer engagement and conversions 
• Craft concise and persuasive SMS content that complies with relevant regulations and effectively communicates the Window Nation brand 
• Utilize SMS marketing platforms and CRM tools to segment audiences, schedule campaigns, and track key metrics 
• Continuously analyze SMS campaign performance and make data-driven optimizations to improve results 


Marketing Automation:
• Develop and implement marketing automation using industry-leading tools (e.g., Hatch, HubSpot, Marketo, Microsoft Dynamics, Pardot, etc.) 
• Design and build automated transactional workflows to maintain customer satisfaction at various stages of the customer journey 
• Monitor and optimize marketing automation performance, identifying areas for improvement and implementing changes to maximize lead conversion and engagement 


Lead Nurturing
• Implement lead nurturing strategies to guide prospects through the sales funnel and increase conversion rates using lead scoring, audience segmentation, and personalized messaging 
• Collaborate with sales and marketing teams to define lead qualification criteria and develop effective lead nurturing workflows 
• Analyze lead behavior and engagement data to refine lead scoring models and deliver highly targeted and personalized content 
• Regularly report on lead nurturing performance and share post-mortem analyses highlighting successes, challenges, and opportunities for improvement  

Basic Qualifications

• Minimum of 5 years of experience in digital marketing, specifically focused on email marketing, SMS campaigns, marketing automation, and lead nurturing  
• At least 2 years of leadership experience 

Preferred Qualifications

• Bachelor's degree in marketing, communications, or a related field  
• Proficiency in email marketing and SMS platforms (e.g., Hatch, Mailchimp, Twilio etc.)  
• Strong understanding of best practices for email and SMS marketing, including audience segmentation, A/B testing, and performance analysis  
• Experience with marketing automation platforms (e.g., HubSpot, Marketo, Dynamics, etc.) and building complex automated workflows  
• Knowledge of HTML/CSS and basic graphic design skills are a plus  
• Solid analytical and communication skills with the ability to interpret data, derive and share insights, and make data-driven optimizations  
• Uphold best-in-class standards for email and SMS campaigns across the marketing calendar, ensuring compliance with CAN SPAM and TCPA  
• Self-motivated and proactive, with the ability to prioritize and manage multiple projects simultaneously  
• Understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation