Marketing Analytics

The Analytics team overall supports Curated, ensuring accuracy in our data, performing complex analytics to support difficult business questions, and helping teams execute on ambitious data-driven projects. As a member of the Analytics team, you’ll be responsible for partnering with our Marketing team to handle all things Marketing Analytics. 

You will be responsible for evaluating the impact of our campaigns and how different channels contribute to our top-line and margin, measuring end-to-end marketing funnel performance, producing dashboards to monitor our critical metrics, and performing advanced analyses to optimize marketing performance for business operation, planning and budgeting purposes. You have a strong knowledge of attribution modeling, are comfortable with visualization tools like Looker and languages like SQL, and are a self-starter who loves to use data to uncover insights. 

What You’ll Do:

• Lead the analysis and interpretation of key insights and performance recommendations for paid marketing channels and conversion funnels
• Own our attribution model strategy 
• Identify optimization opportunities across Google Ads, Facebook ads and other channels, including the development of benchmarks for performance comparisons
• Collaborate with data science on improving methodologies for measurement and incrementality studies to maximize efficient revenue growth
• Perform detailed analysis of market conditions including search trends and seasonality to improve forecasting
• Establish customer lifetime value models and advanced bidding strategies to consistently hit KPIs
• Partner with marketing channel managers to make major budget allocation decisions
• Develop automated reports and scalable, user-friendly dashboards that efficiently scale your impact 

About You:

• You have 2+ years professional analytics experience
• You have a passion for transforming data into actionable insights
• You are extremely proficient in SQL and have experience with business intelligence tools like Looker or Tableau
• You have a working knowledge of attribution modeling, test vs control, and other foundational marketing analytics concepts 
• Nice to have: Working programming experience with R, Python, or other similar programming languages