Full-Time
E-commerce Performance Operator / Manager
Helios WorldWide
No salary listed
Santa Monica, CA, USA
In Person
Category
 Growth & Marketing (1) |
|---|
Required Skills
Supply Chain Management
Inventory Management
A/B Testing
Google AdWords
HTML/CSS
Google Analytics
Requirements
- At least 3 years of hands-on experience managing performance marketing and e-commerce operations for a direct-to-consumer brand.
- Deep familiarity with the Shopify ecosystem, including apps such as Klaviyo, Rebuy, Gorgias, and Recharge, as well as landing page builders.
- Ability to analyze data, interpret attribution models, and turn raw data into profitable operational decisions.
- Strong understanding of advertising platforms such as Meta Ads Manager and Google Ads, attribution tools, and A/B testing methodologies.
- Ability to manage performance marketing and e-commerce operations in a highly organized, execution-focused manner.
Responsibilities
- Oversee and optimize paid acquisition channels including Meta, Google Search and Shopping, TikTok, and direct mail, either directly or alongside external agency partners.
- Manage daily and weekly performance targets against return on advertising spend, Marketing Efficiency Ratio, customer acquisition cost, and lifetime value.
- Design, execute, and iterate creative testing frameworks in collaboration with designers and content creators.
- Audit and optimize the customer journey on Shopify, including landing pages, product detail pages, checkout, and upsell flows.
- Launch A/B tests on site copy, offer structures, design, and page speed to increase conversion rate and average order value.
- Build custom landing pages using Rebuy, Unbounce, or Replo to support specific campaigns or offers.
- Monitor inventory velocity, product margins, and stock levels to ensure advertising spend aligns with supply chain conditions.
- Partner with fulfillment and logistics teams to track shipping times, landed costs, and customer delivery satisfaction.
- Oversee unit economics, contribution margins, and platform and application fees.
- Build and maintain real-time performance dashboards using Triple Whale, Northbeam, Google Analytics 4, or business intelligence tools.
- Deliver weekly and monthly performance summaries highlighting wins, test results, bottlenecks, and action items for management.
Desired Qualifications
- Experience in beauty, apparel, or consumer packaged goods.
- Basic HTML, CSS, and Liquid knowledge for light Shopify theme tweaks.
- Experience managing retention channels through email or SMS using Klaviyo or Attentive.