Marketing Lead

About Piedmont Global

Piedmont Global is a Strategic Globalization Organization (SGO) integrating cultural fluency, strategic insight, and custom technology to help clients scale with speed, navigate complexity, and operate seamlessly across cultures, markets, and systems. Headquartered in Washington D.C with team members spanning five continents, Piedmont Global equips organisations with the people, capabilities, and strategies to lead - globally, fluently, and confidently.

Piedmont Global is a Strategic Globalization Organization (SGO). Enterprises and government agencies approach us because managing operations across different languages, cultures, markets, and systems places a coordination burden on staff who already have full-time jobs, causing the organization to act as an unofficial systems integrator for its own globalization efforts, whether that’s across borders or within its own four walls.

Toaddressthatdisconnect, wemanageit asa singleoperation, drawing on eightintegratedsolutions: language operations, accessibility, staffing, data services,marketintelligence, BPO, content, and consulting.Any one of the eight is easy to buy from a point vendor. Getting all eight to run to one standard, under one accountable team, is the challenging part.That'swhatwe'rebuilt to do.

Behindussit 10,000+ globalization professionals working across 300+ languages and dialects, one set of certifications and security controls (ISO 27001, 9001, 17100, and 13485), and one delivery standard. Founded in 2013, Piedmont Global has earned Inc. 5000 recognition three years in a row and works withclients across government, healthcare, education, energy, and financial services.

About the Role

We'relooking for a marketer who thinks like a builder.

Someone who helps run a 45-minutewebinarand walks out with the article, four LinkedIn posts, the newsletter feature, and a sales one-pager already 80% drafted in their head. Someone who sees a thin social feed and an empty content calendar andthinks,‘Good, let me build.’Someonewho'sbeen quietly using Claudeto excelin theircraftand is ready to push that further at a company already invested in the approach.

As the Marketing Lead at Piedmont Global, you will oversee the entire demand generation process throughICP-specificcontentcreation,measurement, anditeration.

Youwillown the Piedmont Global content programs: the newsletter, the webinar series, and our executives' public voice.One of your first assignments will beenhancingthe presence ofoursubsidiary brand serving the Deaf and Hard of Hearing community, as it has been quiet since weacquiredit. The website needs work, the social presence is thin, and the brand voice is undefined.You'llfix thatalongside our team, then run the same playbook on the brands weacquirenext.

Youwon'tbe carrying the accessibilityexpertisealone. This roleis pairedwith a dedicated accessibility intelligence resource, which means the subject-matter depth on Deaf and Hard of Hearing community norms, ASL, terminology, and accessibility compliance is on hand when you need it. Youonlyneedto bringthetaste andjudgment to usethe informationwell.

Ouraudiences are sharp and varied: school districts holding IEP meetings, hospitals working through Section 1557, courts needing certified interpreters, employers covered under the ADA, and the CEOs, CFOs, HR leaders, and compliance officers making complex decisions in heavily regulated industries.You'llwork alongside sales, solution leads, and subject matter experts across all eight of our solution pillars, so the topics range wide. 

With proprietary SaaS products in market and more launching, marketingcan'tafford to be the bottleneck.You'rereadyto make sure itisn't.

About the Work

1. Editorial Calendar & Repurposing Engine

You own the editorial calendar across every channel, which makes you the person who knows what's publishing when, why it matters to the reader, and how each piece connects to pipeline.You'realso the person who makes sure one strong ideadoesn'tlive and die as a single blog post.

• Own and manage the cross-channel editorial calendar in ClickUp.

• Plan content themes quarterly, tied to solution pillars, industry verticals, product launches, policy moments, and the community's calendar of advocacy events.

• Produce blog content, white papers, case studies, and social posts, including customer stories that show the work.

• Build repeatable repurposing workflows so onewebinarbecomes a blog post, four LinkedIn posts, a newsletter feature, and a sales one-pager.

• Make content accessible by default: captioned video, ASL interpretation whereappropriate, and plain-language summaries.

• Trackwhat'sworking. Kill whatisn't. Use performance data to reshape the calendar.

2. Newsletter & Webinar Production

Two recurring programs, both yours end-to-end. The newsletter is a direct line to prospects, clients, and partners. The futurewebinarseries iswhere our subject matter experts go on recordalongside our partnersand say something worth quoting. Every edition should earn the next open, and every session shouldleave behindtheblog post, the clips, and the sales asset that outlive the hour.

• Own newsletter strategy, production schedule, and distribution via HubSpot and LinkedIn.
• Curate a mix of original content, repurposed assets, and industry commentary with help from in-house subject matter experts.

• Plan and produce webinars and LinkedIn Lives from concept through post-event repurposing.

• Coordinate with speakers, partners, and internal teams on prep, promotion, and production, and run day-of production so attendees and presenters have a clean experience.

• Monitor open, click, and attendance data and use it to shape what comes next.

3. Executive Thought Leadership & Earned Media

Help enable our executives to carry theStrategic Globalizationargument in public. Piedmont Global's position is that running an operation across languages, cultures, markets, and systems creates a coordination load no vendor has ever agreed to own, leaving the enterprise to act as the systems integrator for its own globalization problem. We take that load off their desks and run it as one managed operation. Our executives have deep expertise and strong points of view in their respectivedomains, but they're running a business, not chasing podcast invites or drafting LinkedIn posts. You'll help develop and maintain their public voice across owned and earned channels. 

• Partner with executives on their LinkedIn content strategies and posting cadence by conducting regular interviews and briefings, then drafting posts, articles, and commentary in their voice.

• Carry that argument into interviews, contributed articles, and executive posts.

• Source and pitch external opportunities: podcast interviews, contributed articles, and pull quotes in research studies that build backlinks, expand reach, and give us more to repurpose.

• Own the press release pipeline: announcements, launches, certifications, awards, and partnerships.

• Build a lightweight, sustainable process so thisdoesn'tbecome a bottleneck for anyone involved.

4. DemandGen&LifecycleMarketing

The engine should run on its own onceyou'vebuilt it. You design the workflows that turn a content download into a nurture sequence, a social engagement into an enrichment moment, and a quiet contact into a re-engaged one. 

• Build and maintain HubSpot nurture sequences tied to content downloads,webinarregistrations, and high-intent page visits.

• Work withRevOps to configure engagement scoring so salesknowswhich contacts are warming up.

• Run customer marketing programs: upsell sequences, cross-sell campaigns, retention touches, and win-back flows.

• Develop case studies that show how we solve the problems schools, hospitals, courts, and employersface.

• Partner with sales to keep messaging tight, current, and aligned withwhat'sworking in the field.

5. Brand Building for Acquired Companies

Our acquired brand needs a voice, a look, and a reason for buyers to call it first. You're going to build all threealongside our team, and you're going to do it in a way that respects the Deaf and Hard of Hearing community. That means no pity-driven framing, no condescending storytelling, and no marketing that treats Deafness as something to overcome.

• Define and document brand voice, visual direction, and messaging architecture in partnership with our VP of Marketing & RevOps.

• Audit the website, social profiles, and existing collateral. Build a prioritized fix list. Ship the fixes.

• Develop positioning that reflects how Deaf and Hard of Hearing people actually want to be talked to and talked about.

• Apply the same playbook to future acquired brands as they join the Piedmont Global portfolio.

6. Community Presence

Piedmont Global sells into markets where credibility tends toget earnedin person: healthcare and community health conferences, K-12 and district leadership events, government contracting forums, and the policy moments around the ADA and Section 1557. Our acquired brands bring their own rooms, and the Deaf and Hard of Hearing communityin particular istight-knit and rightly skeptical of vendors who show up only when they're selling.Your job is to find the rooms worth being in and the people worth knowing, and to represent us in a way that earns trust rather than spends it.

• Identifyspeaking, sponsorship, and advocacy opportunities that match the brand and the audience.

• Build relationships with Deaf-led organizations and community partners who can amplify the brand's voice.

About You

• Experience:5+ years of hands-on marketing experience, ideally B2B in SaaS, professional services, or another complex or regulated industry, witha track recordof owning channels or programs end-to-end.

• Education:Bachelor's degree in marketing, communications, or a related field preferred, or equivalent practical experiencedemonstratedthrough a strong portfolio of content and campaign work.

• You'vebuilt at least one brand or channel from scratch:a social presence, a blog program, a newsletter, or an event series. You know how to make something out of nothing.

• You're comfortable marketing something buyers don't have a name for yet.Some of our category language will be new to the people you're writing for, and the job is to explain it in their terms rather than ours.

• Respect for the communities we serve, and the discipline to check your assumptions against the people and resources who know better.You'llbe writing about accessibilityand language access for audiences who can tellimmediatelywhether the writer did the work.

• Clear, direct communication and comfort working independently in a remote environment.You’re able toask for what you needandpush backrespectfullywhen you disagree. 

• You're also agreatinterviewer:you can sit down with an executive who has 20 minutes and no prepared thoughts and walk out with the point of view, the example, and the line they'd actually say out loud. 

• A systems mindset.When you see a recorded conversation, you see a blog post, a newsletter feature, a set of social clips, and a sales asset waiting tobe built.

• Strong writer with a firm understanding of SEO and AEO.In the same morning, you can create a case study, a LinkedIn post, and a customer email that all reflect the same brand and adhere to best practices. You know how to craft content for senior stakeholders and understand the distinction between content that simply sounds intelligent and content that actively influences a purchasing decision by speaking the buyer’s language. 

• You’re already using AI in your work today.We use Claude, HubSpot AI, Clay,ClickUp,and othermarketing automationtools daily, and we expect you to bring your own opinions on where they help and where theydon't.

• A taste for designand familiarity with design tools(e.g.,Canva, Adobe Suite).You'renot designing from scratch, since the brand design team builds your templates, butyou'rethe one populating them, and you need to know the difference between good and good enough.

• Understandingofanalytics platforms(e.g., Google Analytics, HubSpot reporting).

• Organized anddetail-oriented.Multiple projects in flight at oncedoesn'trattle you.It'sjust Tuesday.

• Time zone availability:Core working hours are expected to overlap with Eastern, Central, or Mountain time zones. This position is open to candidates outside the U.S. Non-U.S. candidates without US work authorization may be engaged on a contractor basis rather than as direct employees. We will clearly communicate the employment arrangement during the interview process, allowing you to make an informed decision before moving forward.

A Note on Hiring for This Role

This job description covers a lot, and we know no one has done all of it.That'snot what we're after. We're looking for someone genuinely curious about how content and brand influence business outcomes, who has proven they can own a channel, find what works, and grow from there. Tools and industries can be learned. What's harder to teach is asking,"Who is this for,and why should they care?"before creating anything.

We also recognize how AI is changing marketing roles, and we're actively building around it. We encourage AI use across our workflows and clear the barriers that slow it down. The best candidates will see AI as a tool to improve quality and speed while still applying their own critical thinking. If you're experimenting with AI and have views on its strengths and limits,we'dlove to hearfromyou.

Compensation: $115, 000 - $125,000 annually