About the Job

At Giant Spoon, the Strategy department is central to every project and client partnership. We are the provocateurs of the agency, helping to fuel big, creative ideas with unconventional thinking. We exist to illuminate new ways to see problems, and make ourselves essential through deep knowledge of consumers, technology, and culture.

We are looking for a Strategist located in NY to help manage one of our top priority client partnerships in entertainment. You will be responsible for contributing to our strategic vision for new and returning primetime TV series, acting as a thought partner to clients. We are seeking individuals with a creative and entrepreneurial drive and excitement to work in a fast-paced environment. But most of all, the ideal candidate is someone who is ready to become a Spoon - to give a damn, try anything, and enjoy the people they are working with.

Responsibilities

• Manage day-to-day strategic needs of our clients across multiple projects, including new business.
• Help craft the strategic approach for new and returning TV shows based on a deep understanding of their larger business goals, category dynamics, audience behaviors, cultural signals, and technology/platform innovations.
• Be/become an expert in the entertainment space, demonstrating a deep passion for the TV industry and a comprehensive knowledge of competitive networks and streaming platforms
• Synthesize and interpret qualitative and quantitative research to form actionable insights. Includes pilot and concept testing, Nielsen ratings analysis, consumer viewership behaviors, competitive research, social listening, and more.
• Assist in crafting strong, concise creative briefs and strategic narratives that identify business opportunities for audience-centric, culturally-relevant ideas.
• Contribute to facilitating the development of creative ideas designed to solve a specific business problem.
• Collaborate with team members and effectively partner cross-departmentally with media, creative, experiential, and account during various phases of a project.
• Stay up to date on the latest cultural and consumer trends impacting our client’s business, industry news, and emerging tech with an understanding of how they apply to our work.

Requirements

• 2+ years of experience as a brand strategist at a creative agency or similar experience
• Experience working on creative campaigns and brand strategy projects, including writing creative briefs
• Passion for TV and entertainment: both as a consumer (you love watching and talking about TV shows) and as a marketer (you know the landscape and audience behavioral trends with the ability to form a strategic POV)
• Experience conducting both quantitative and qualitative research, demonstrating a high level of fluency with audience data and research tools (e.g. Simmons, GWI, Brandwatch)
• Ability to communicate effectively (written, visual, and verbal), identifying key findings  and connecting the dots to form actionable insights that create value for our clients and creative teams
• Ability to effectively prioritize tasks and be resourceful, flexible, and quick to adapt in a fast-paced environment
• Creative and entrepreneurial drive with a passion for coming up with big ideas
• Proven ability to collaborate strategically across departments and offices
• Proven ability to foster trusting relationships with teammates and clients
• Open to receiving thoughtful feedback and actively applying it
• Strong appetite for cultural perspectives, whether a subculture of people, emerging platforms, social content, pop culture, and everything in between
• Digitally connected, passionate about technology and innovation, with an insatiable curiosity for how it applies to our industry
• Familiarity with Google Suite, Slack, and Microsoft Office

The anticipated annual salary range for this position is $75,000 - $90,000. Salary is determined based on a wide range of factors, including relevant experience, knowledge, skills, job duties, and geographic location. For this role, we also offer programs such as medical/dental/vision insurance, 401(k) matching, paid time off, and various other benefits and perks.