Director – Paid Media

Position Summary

Headquartered in Englewood Cliffs N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We’ve grown into one of THE most recognized global brands. We push beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays.
People | Excellence | Change | Integrity | Co-Prosperity

Samsung’s Mobile eXperience (MX) business spans a complex portfolio of innovative products and services across Smartphone, Tablet, PC, Smartwatch, Buds, Smart Ring, Samsung Health, Samsung Wallet and more – all powered by the groundbreaking Galaxy AI technology.

We are on a mission to change the game in the US, boldly positioning Samsung as a desired, culturally relevant brand within the mobile category. You are a change agent who will help bring this ambition to life, navigating complexity, organizational nuances and always striving to make things better and push the boundaries of what’s possible.

We are seeking a highly motivated and data-driven Director of Paid Media and Communications to lead the strategy, audience planning, execution, and optimization of our integrated media campaigns across all channels and portfolio products. This role will be responsible for driving innovation, maximizing ROI, and delivering measurable business results through a deep understanding of performance marketing and a passion for pushing the boundaries of digital advertising.
This role will be responsible for owning the strategy and management of paid media channels while being a cross-functional leader building integrated communication strategy and go-to-market across paid, owned and earned media and working across multiple teams – Product Marketing, Creative, social media, E-commerce, Data & Analytics, and more – to ensure we deliver

Role and Responsibilities

• Leadership and Strategy:
  • Develop and implement a comprehensive integrated media strategy to deliver overall marketing and business objectives: drive brand differentiation and preference, customer acquisition and loyalty, increased engagement and conversion rates.
  • Lead and grow a team of media managers, fostering a culture of excellence, collaboration, and data-driven decision-making.
  • Deliver a new comprehensive audience strategy across the customer journey and lifecycle in partnership to maximize acquisition and retention.
  • Deliver a comprehensive Media + Creative communications plan to deliver the right message to the right audience at the right time.
  • Lead and transform the media agency relationship, ensuring effective communication, performance management, and deliver of high quality strategy, execution, measurement – aligned with Samsung's goals.
  • Grow deeper partnership with media partners, publishers directly to drive effective media activation
• Campaigns/Programs Planning, Management, Execution and Measurement:
  • Collaborate with Brand and Creative teams to develop and implement paid media and on- and off-site digital content strategy that drives creative innovation and improves our product storytelling.
  • Drive the planning, execution, and optimization of paid media campaigns across all digital channels (Paid Search, Display, Digital Video, Paid Social, OOH, etc.)
  • Develop actionable channel strategies and a strategic media plan that drives consistent and cost-effective demand initiatives with a focus on brand awareness, customer growth and improved purchase frequency of existing customers while driving scale to maintain performance targets
  • Develop full-funnel acquisition strategies taking into consideration audience targeting and segmentation, content and messaging testing, and conversion optimization.
• Planning, Measurement and Reporting
  • Manage media budgets effectively, ensuring optimal allocation and maximizing return on investment (ROI).
  • Develop and implement robust measurement frameworks to track campaign performance, analyze results, and identify areas for improvement.
  • Analyze, distribute and present all reporting to leadership while being able to clearly and concisely communicate program and channel performance and progress against goals in a cross-functional setting
  • Support the Marketing leadership and Finance teams with planning and forecasting of the paid media channels
  • Drive MMM implementation to drive ROI based strategic decision making
• Innovation and Optimization:
  • Continuously explore and evaluate new media channels, technologies, and strategies to enhance campaign effectiveness and drive innovation.
  • Leverage data and analytics to identify trends, optimize campaigns in real-time, and make data-driven decisions to improve performance.
  • Champion a culture of experimentation and learning, fostering a "test and learn" approach to paid media.
• Collaboration and Communication:
  • Collaborate effectively with cross-functional teams, including brand marketing, product marketing, creative, and e-commerce, to ensure integrated and cohesive marketing campaigns.
  • Communicate effectively with senior leadership, providing clear and concise updates on campaign performance, insights, and recommendations.
  • Build strong relationships with key media partners and vendors to stay ahead of industry trends and leverage new opportunities.

Skills and Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 12+ years of experience in strategic media and digital marketing, with a strong focus on paid media strategy and execution with at least 5 years at a top US brand.
• Proven track record of success in building innovative media strategy that drove marketing transformation and business growth while leading media investment of >$800M annually
• Track record of leading integrated media and go-to-market for a complex portfolio with diverse products/services.
• Track record of building and optimizing paid media campaigns to achieve business objectives
• Proven experience owning and managing comprehensive paid media strategies as well as planning for day-to-day operations
• Deep understanding of performance marketing principles and digital media landscape.
• Experience managing and developing high-performing teams.
• Strong analytical and data-driven decision-making skills.
• Excellent communication and presentation skills.
• A positive “all-hands-on-deck” attitude and willingness to get the job done. Ability to balance setting the strategy AND rolling up your sleeves with the team
• Passion for problem solving and digging into analytics to identify solutions and areas of optimization
• A strong understanding and proficiency with eCommerce and marketing platforms, and the ability to interpret and understand performance metrics
• Comfortable consuming large amounts of data and identifying clear opportunities enhance customer experience and grow company profitability
• Able to pivot strategically based on campaign and channel performance
• While tech expertise is not required, can comfortably navigate technology driven conversations while maintaining a clear business focus
• Ability to lead external media agency partner(s) to deliver the highest quality of media strategy, plans, measurement, attribution to the business (sales, revenue).
• Excellent communication and project management skills
• Strong presentation and communications skills to present proposed strategies effectively to senior executives
• Experience managing budgets with the financial acumen to appreciate the probable impact of marketing strategies and to make decisions that benefit the business’ bottom line
• Ability to work in ambiguity – need to be agile, flexible, and a positive “can do” attitude

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