About the job

Business Overview

We understand what makes people human and how they interact with their environment... and it’s more than their demographic, their condition, or their profession. With over $17 Billion in marketplace clout, and part of the IPG Mediabrands family, Healix is an innovative global healthcare media agency with unparalleled buying power, preferred rates, and a proven track record for success. We’re a company filled with creative thinkers who are experts in healthcare, and who examine issues, brainstorm solutions, and recommend media engagement strategies based on insights that others often don’t see.

Position Overview

The Associate Director, Client Solutions, Analytics, supports the Director in their mission to deliver business-appropriate, best-in-class solutions for Initiative clients. You partner with the integrated Initiative team and across Initiative SBUs to develop a world class analytics practice from data strategy, measurement and optimizations. As the Associate Director, Client Solutions, Analytics, you will work with the agency and client to enable the data and tech solutions that lay the foundation for executing brand & performance marketing.

Responsibilities

• Manage/mentor junior team members.
• Understand core client business challenges and develop relevant measurement frameworks that outline measures of success, in-flight optimization levers, and learning priorities.
• Work closely with internal and client teams to identify business needs and analytics opportunities, developing tools, dashboards, and techniques to optimize media performance.
• Guide the creation of reporting through automated processes, efficiently consolidating data from a multitude of sources into a cohesive view of performance.
• Improve the quality of reporting by creating easy to follow weekly or monthly visual dashboards that key stakeholders will utilize on a regular basis to make informed business decisions.
• Ensure alignment between day-to-day analytics support & approved measurement frameworks.
• Prepare & deliver executive-level presentations for internal and external audience.

Required Skills and Experience

• Excellent written, oral communication, project management and presentation skills.
• Possesses understanding of digital planning and buying, with a focus on standard media metrics
• 6+ years relevant Media or Analytics experience, preferably in an agency environment
• Experience managing digital audiences for targeting and planning
• Strong organizational skills, able to aggregate information and data from multiple sources
• Knowledge of Omniture
• Knowledge of Tableau, SQL
• Optional: Knowledge of Python
• Demonstrates understanding of digital tagging, tracking, QA, and maintenance

Desired Skills and Experience

• Working experience with data from digital media platforms (e.g. DCM, SA360, TTD, FB, etc.) preferred
• Knowledge of digital attribution methods, marketing mix modeling, measurement frameworks, KPI discovery, tracking implementation preferred
• Initiative does not require candidates to have a college degree

We See You 

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community. 

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.  

We See You at IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.  

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.