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Full-Time

Email Marketing Specialist

Posted on 8/14/2024

KAYAK

KAYAK

1,001-5,000 employees

Travel search engine for deals

Consulting
AI & Machine Learning

Junior, Mid

Cambridge, MA, USA

Category
General Marketing
Growth & Marketing
Required Skills
SQL
Marketing
HTML/CSS
Excel/Numbers/Sheets
Google Analytics
Requirements
  • Bachelor's degree or equivalent in marketing, communications, or related field
  • 2+ years of email and push marketing experience; including building and deploying campaigns, and experience with email/push automation platforms
  • Basic HTML/CSS knowledge required
  • Experience with SQL
  • Proficiency in Microsoft Excel (pivot tables, VLOOKUP, macros); experience with any other analytical tools such as Google Analytics a plus
  • Ability to manage multiple projects simultaneously in a fast-paced environment, understanding timelines and delivering
  • Organized and detail-oriented
  • Strong problem solving and analytical skills
  • Comfortable multitasking to ensure targets are met
  • Excellent written and verbal communication skills
Responsibilities
  • Work with our global teams to support end-to-end process for all email & push marketing campaigns; including planning, asset/copy collection, proof review, QA, executing and deployment.
  • Assist in developing and executing campaign optimization strategies using A/B testing, segmentation strategies, and other methods.
  • Support various strategic programs via manual and triggered campaigns across the customer lifecycle
  • Own the building of all email/push marketing campaigns in ESP, which will require experience with HTML/CSS
  • Monitor campaign performance metrics and provide insights to Engagement Marketing as well as cross-functional collaborators.
  • Work to continuously improve all metrics, including deliverability, opens, clicks, and revenue.
  • Coordinate the global email & push campaign calendar and review process with consideration for other departments and stakeholders.
  • Assist with email reporting/presentations; including preparation of business reviews and competitive analysis/marketing research
  • Regularly identify trends and email/push marketing strategies from other leading global brands to gain insights on best practices and new innovative ideas

KAYAK is a travel search engine that assists users in planning and managing their travel experiences. It provides a platform for searching flights, hotels, rental cars, and vacation packages, catering to individual travelers, families, and business professionals. KAYAK aggregates information from numerous travel sites, allowing users to compare prices and options in one place, making it easier to find the best deals. The company earns revenue through advertising and referral fees when users book services through its platform. KAYAK also offers premium features like fare alerts and price forecasts to enhance user experience. With a user-friendly design and flexible travel options, KAYAK aims to simplify the travel planning process for a global audience.

Company Stage

M&A

Total Funding

$2.2B

Headquarters

Stamford, Connecticut

Founded

2004

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

2%
Simplify Jobs

Simplify's Take

What believers are saying

  • KAYAK's continuous innovation, including AI-driven features and blockchain technology, positions it as a leader in the evolving travel tech landscape.
  • The company's global reach and diverse clientele provide ample opportunities for growth and market expansion.
  • KAYAK's user-friendly platform and flexible travel options enhance customer satisfaction and loyalty, potentially leading to increased revenue.

What critics are saying

  • The highly competitive online travel market requires KAYAK to constantly innovate to maintain its market position.
  • Dependence on advertising and referral fees makes KAYAK vulnerable to fluctuations in the travel industry and economic downturns.

What makes KAYAK unique

  • KAYAK's comprehensive aggregation of travel services from multiple sources offers a one-stop-shop experience, unlike competitors who may focus on specific travel segments.
  • The integration of AI-powered tools like chatbots and PriceCheck enhances user experience by simplifying the search for travel deals, setting KAYAK apart from traditional travel search engines.
  • KAYAK for Business's unique features, such as airline API integration and blockchain-based payment systems, cater specifically to enterprise clients, differentiating it from other travel platforms.

Benefits

Wellness

Social Life

Education

Flexible Hours and Happier Days

INACTIVE